Instead of using a neutral production company, Tor Books enlisted the help of Dragonmount.com founder and Wheel of Time fan Jason Denzel to make the book trailer for Towers of Midnight. The trailer is embedded above.
The book is the penultimate (and thirteenth!) novel in The Wheel of Time series, written by the late Robert Jordan and Brandon Sanderson.
Here’s more about the video, from the site: “Produced by the creative forces of Dragonmount.com and Mythmakers Entertainment, this video is the first-ever official video representation of Robert Jordan’s masterpiece series. The majority of the crew for this project were fans themselves … Go behind the scenes and watch the making of the trailer at Outta This World.”