We imagine that making a book video for a celebrity is tricky business–the producers must be constantly fighting the urge to stick with quick jokes recycled from the celebrity’s career.
In Rainn Wilson’s book trailer embedded above, the producers used some fun special effects to support actor’s new book, Soul Pancake. But the trailer cleverly avoids easy jokes about his role as Dwight Schrute on The Office.
Here’s more about the video: “Artgasm (n.): The overwhelming experience of viewing, pondering, or discussing a truly fabulous piece of art. – – Produced & Directed by Devon Gundry Cinematography and Editing by Jean-Louis Larrieu & Andrew Nakajima. Inspired by Lane Fournerat.”