Penguin Runs Breast Cancer Awareness Campaign

By Dianna Dilworth 

Penguin Group (USA) is honoring Breast Cancer Awareness Month with a new promotion called Read Pink.

For the promotion, Penguin has selected eight novels for a special edition print run. The new books include a special “Read Pink” on the cover and additional information about breast cancer inside the book.

The novels for this year include titles by Nora Roberts, Catherine Anderson, Christina Dodd, Jillian Hunter, Lynn Kurland, Amanda Quick, Bertrice Small and Lauren Willig. Follow this link to check out Read Pink books.

The books will encourage readers to donate to The Breast Cancer Research Foundation. Penguin is also giving a $25,000 donation to The Breast Cancer Research Foundation. This is the second year that the publisher has run this promotion. Last year, Penguin sold almost 400,000 romance novels with the Read Pink seals.