Milq, a company that powers a culture-sharing application and website, has launched a new content category for books. Through a new agreement, Simon & Schuster will serve as its exclusive publishing house partner.
According to the press release, the “books” feature allows users to “share audio and video around their favorite books on Milq, organizing them into collaborative, interactive playlists called Beads.” Simon & Schuster will establish two beads, “What Are You Reading?” and “Books That Changed My Life,” that will be continually updated with responses from the publisher’s writers.
Several authors are already taking part by creating beads. Steve Jobs author Walter Isaacson constructed a “Great Digital Innovations” bead with vintage footage of the video game SpaceWar! and of “The Mother of All Demos.” After novelist Anna Todd hopes fans will contribute songs to her “Soundtrack to After” bead. What do you think?