According to Adweek, Guidebook publisher Lonely Planet is getting into the magazine business in the United States with the launch of the first issue of Lonely Planet magazine.
The U.S. edition, which will be the 12th market that Lonely Planet publishes magazines in globally, claims to have a guaranteed circulation base of 450,000 subscribers. The media company is building the publication in-house at their offices near Nashville, Tenn. The publication will feature travel ideas near and far, along with “practical tips and advice, essential information, travel gear, technology, inspiring photography,” and “pullout pocket guides to key destinations.” The Winter 2015/2016 issue includes features on traveling to Cuba, as well as ideas on places to visit in Rome and Nashville.
The new publication will be published quarterly and the first edition hits newsstands in the U.S. November 3rd. Print editions will be available at retailers across the country including: Barnes & Noble, Hudson Booksellers and Whole Foods Market. A digital edition will be available on Kindle and Nook, on iTunes and Google Play. Both versions cost $5.99. An annual subscription to either print or digital costs $8.
“We know magazines play a significant role in inspiring travel, and we want to be – and often are – the first place consumers turn when they are looking for new travel ideas,” stated Daniel Houghton, CEO of Lonely Planet. “While the publication is particularly appealing to those with an inclination to travel, it is also a wonderful opportunity to influence people to learn about the world around them, whether they are travelers or not.”