Kickstarter is a great way to raise money for creative projects. But up until now, the project pages have only been good as long as the campaign is live, making them slightly obsolete once a project has been funded. That has changed.
The crowd funding site has introduced Spotlight, a new way to update project pages for projects that have already been funded. The idea is to help creators continue to showcase their work beyond the funding phase and into the production, distribution and sales phases. It makes a lot of sense considering that Kickstarter pages are often in the top search results for projects funded by the site, and these mini web sites include a lot of details about a project.
One of the best parts is that Kickstarter creators can now use these pages to sell completed works. Now an author can list their book for sale on the Kickstarter page and include links to purchase the book from a bookseller like Powell’s or an eBook from iTunes.
The new spotlight view also includes a timeline feature, that shows a creator’s story at a glance. This helps supporters gain a quick visual chronology of news and updates about the project. The original project page will continue to exist behind a “Story” tab. Below is a video demo which explains how it all works.