How Conan Uses Corrections To Connect with Fans

By Jason Boog 

corrections

Instead of hiding corrections, maybe writers and publishers should celebrate suggestions from fans.

At Digital Hollywood in Los Angeles this week, the Conan show’s digital team shared the Conan Fan Corrections feature. On the show’s website, they share videos from fans pointing out mistakes made on the show.

While the process helps keep the content fact-checked, it also lets fans have a voice on the show. Team Coco member Aaron Bleyaert summarized: “It’s like we get a focus group every day.”

Here’s more from the site:

Have you noticed something on “Conan” that’s not quite right? Be it a factual error, incorrect pronunciation or some other random stupidity, we want to hear about it. So fire up the old webcam, make a video explaining our alleged screwup, upload it to YouTube, then post the link (minus the “http://” part) in the comments to this YouTube video. We might just investigate the accuracy of your claim – and feature you on our show.