The teams at Grand Central Life & Style, a Grand Central Publishing imprint, and goop, a digital publication focused on lifestyle content, have formed a new imprint called goop press. Goop was founded by Oscar-winning actress Gwyneth Paltrow and currently headed by CEO Lisa Gersh.
According to the press release, “acquisitions and editorial decisions will be made by a team of goop editors, including founder and curator Paltrow, CEO Gersh, and editorial director Elise Loehnen, with Grand Central Life & Style’s VP, editorial director Karen Murgolo.” The staff at goop press plan to release “one goop-branded book” and three other projects on a yearly basis.
In April 2016, a new cookbook by Paltrow entitled It’s All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook will be published. Paltrow had this statement about this new venture: “With so much incredible content now being produced at goop.com on a daily basis, we’re excited to memorialize it for audiences across the world.”