Elon Musk, the head of Tesla and SpaceX, has signed a book deal with Penguin.
According to a report in Business Insider, the book fetched $3.5 million in a bidding war.
Business Insider has more about the book:
We’re told it’s a book about Earth and Mars. It will be half about the issues facing us on Earth — sustainability issues in particular.
The second half will be about the idea of a multiplanetary existence — about what’s possible, about the adventure of experience.