Elissa Tomasetti has been named senior vice president of marketing at Scholastic Education. Tomasetti will report to president Greg Worrell.
According to the press release, Tomasetti “will be the key driver of strategic marketing for Scholastic Education’s customized, comprehensive literacy solutions, which include instructional reading & writing programs, professional development resources, learning supports and family & community engagement (FACE) initiatives, and support for independent reading in schools. Working closely with the marketing and sales teams, she will be focused on campaigns that drive business expansion in new and existing markets while aligning messaging to communicate the full scope of products and services available from Scholastic Education.”
Tomasetti has devoted over 25 years of her life to working in marketing and communications. In the past, she has held positions at Pearson Education, Financial Times & FT.com, and SmartMoney.com.