To help promote the new film The Intouchables, The Weinstein Company and Weinstein Books are giving away a free eBook with movie ticket sales.
In exchange for buying a ticket to the film, theater goers who buy a ticket to see the film between July 27 and August 3 will get a code to redeem a free copy of the eBook You Changed My Life: A Memoir, a memoir by Abdel Sellou, the man whose life the film is based on.
Weinstein Books Publishing Director Georgina Levitt explained: “The stories Abdel shares in his memoir will undoubtedly move, entertain, and touch the hearts of all readers. We thank our partners who have joined us in bringing this book to everyone who experiences The Untouchables over the next week.”
AppNewser has more: “The eBook promotion, which is happening at participating theaters, is available for download from various retailers including Amazon, Apple, B&N.com, and Sony.”