Disney digital media VP Lyle Underkoffler has joined our Publishing App Expo, a two day conference that will show publishers and writers how to get their work on tablets and mobile devices.
Underkoffler will talk about how his company found readers inside crowded app marketplaces. Follow this link to see the complete program.
Here’s more about the panel: “Experts from the major app marketplaces share tips for making your app more discoverable in these vast online destinations. Our panel discussion goes straight to the source of eBook app content to find out how authors, publishers, and books can flourish in these crowded app stores. You will learn how to create eye-catching content, rise up the Top App lists, and promote your app in the right places.”
Scheduled for December 7th and 8th, the conference will feature four separate tracks so attendees can customize the most useful experience. The tracks include: an App Building track (a practical, hands-on tutorial about DIY apps), an App Strategy track (find designers, manage updates, analyze demographics, negotiate subscription and payment systems), a Magazine & News Apps track, and most importantly, a Book Apps track (pricing, social media, discoverability, monetization, and app alternatives).
Follow this link for package and pricing details–you can buy tickets for a single track, one day, or for the whole conference.
Check out our Top Grossing App Charts as well to explore the most successful apps online.