Chip Kidd on First Impressions

By Maryann Yin 

What’s the best way to give a strong first impression? Chip Kidd, a book designer at the Alfred A. Knopf imprint, delivered a TED talk on “the art of first impressions — in design and life.” The video embedded above features his entire talk.

In his 2012 TED Talk, Kidd stated that a book cover provides a first impression on what readers will be consuming. Throughout this new lecture, he focuses on the importance of inspiration, clarity, and mystery. He also showcases the jackets he created for Only What’s Necessary: Charles M. Schulz & The Art of Peanuts, Colorless Tsukuru Tazaki & His Years of Pilgrimage, and Fraud: Essays.

Kidd further elaborates on the subject of first impressions in a TED Books project entitled Judge This. Over at the TED blog, he shares several pieces of “advice for young writers and designers.” To glean more wisdom from this famed artist, check out the TED talk he gave in 2012.