B&N Joins in National Readathon

By Dianna Dilworth 

Saturday is National Readathon Day, a day in which readers from across the nation have committed to spend reading created by The National Book Foundation, Penguin Random House, Goodreads and Mashable. The event will help raise money for the National Book Foundation’s reading programs.

Barnes & Noble has joined in on the event with the launch of the Nook Reading Challenge, a social media-based reading challenge. To participate, Facebook users must commit on their Facebook page to reading one or more books between January 24th and February 28th with the hashtag #NOOKReadingChallenge.

Like other social challenges, Barnes & Noble is encouraging users to tag their friends to participate in the game. The book seller is giving away 100 $25 Barnes & Noble gift cards as part of the promotion.