Authors Unite in Marketing

By Maryann Yin 

nice.jpgPublishing is a highly collaborative industry. Many will agree: behind every bestseller is a strong team of bestseller-makers.

Recently, some writers have decided to ally with several other authors in marketing efforts. One pioneer of this method is Daylle Deanna Schwartz, author of Nice Girls Can Finish First (2009).

She explained in a article: “When I meet a writer I like, I reach out and offer what I know about promoting a book. Others do that for me. I’ll invite someone to be a guest on my blog, ‘Lessons from a Recovering DoorMat,’ if their topic is suitable. Sometimes writers email me for advice and I can do the same… I’ve also gotten online contacts for sites that I can syndicate my blog to. These contacts are hard to find on your own.”

Earlier this week, GalleyCat reported on Book Bloggers’ Convention’s directory of book bloggers. The rise of book bloggers’ prominence proves to be an excellent marketing channel.