Amit Desai has received a promotion. Henceforth, he will take on the role of executive vice president of business/marketing strategy and direct to consumer/global franchise management at DC Entertainment.
Prior to this development, Desai, who has been with Warner Bros. since 2004, held the position of senior vice president of marketing and global franchise management. He will continue to report to the president of DC Entertainment and Warner Bros. Consumer Products, Diane Nelson.
According to the press release, Desai’s duties will include “overseeing business planning, finance, business affairs and administration as well as developing marketing strategies to drive awareness and interest in DC’s publishing content. He will be also responsible for expanding DC’s direct to consumer platforms to build and sustain direct relationships with fans as well as leading studio-wide franchise management efforts to optimize the long term value of DC’s brands and franchises globally. In addition, Desai will oversee DC’s award-winning, high-end collectibles business.”