Amazon Sold 56K Lord of the Rings Trilogy Sets Yesterday

By Dianna Dilworth Comment

Amazon’s Prime Day, a self-invented shopping holiday for loyalty members, turned out to be a good idea for the company.

The online retail giant revealed that July 15 generated a 266 percent increase in worldwide order growth over the same day last year. So what did people buy?

According to Amazon, members of Prime ordered “thousands” of e-readers, 56,000 Lord of the Rings: The Motion Picture Trilogy sets and 12,000 Fifty Shades of Grey Unrated Edition on Blu-ray (as compared to 121 the previous Wednesday).