Amazon Opens a Bookstore in Seattle

By Maryann Yin 

amazon022211Amazon has opened a brick-and-mortar bookstore in Seattle called Amazon Books. The shop, located within the University Village shopping center, will be stocked with 5,000 to 6,000 books at a time and Kindle devices.

According to Mashable, the team behind this venture intends to dedicate one section to books that have received an average of 4.8 stars (or more) on the Amazon website. At this point in time, no plans have been announced for additional locations.

Here’s more from The Seattle Times: “Amazon is betting that the troves of data it generates from shopping patterns on its website will give it advantages in its retail location that other bookstores can’t match. It will use data to pick titles that will most appeal to Seattle shoppers. And that could also solve the business problem that has long plagued other bookstores: unsold books that gather dust on shelves and get sent back to publishers. More than most book retailers, Amazon has deep insight into customer buying habits and can stock its store with titles most likely to move.” (via The New York Times)