Amazon Has Best Black Friday For Kindle Sales

By Dianna Dilworth 

Amazon reported today that Black Friday was the best ever for Kindle sales. According to the online retailer, the company sold 4x more Kindles this past Friday than on the same day last year.

While none of the Kindles were discounted for the holiday weekend, Amazon introduced four new Kindles in September and began shipping them this month. This includes the $79 Kindle, the $99 Kindle Touch, the $149 Kindle Touch 3G and the $199 Kindle Fire tablet device. According to the press release, the Kindle Fire is currently the bestselling item on Amazon.com.

The devices also sold well at retail partner stores Best Buy and Target over the holiday shopping weekend. Nik Nayar, vice president merchandising at Target, stated: “This was a great Black Friday for Target and for Kindle Fire, which was the bestselling tablet in our stores on Black Friday.”

Today, Amazon is running a Cyber Monday discount on the Kindle DX 3G device. eBookNewser has more: “It is on sale today for $259, $120 off its usual price of $379.”