Long-running game show Wheel of Fortune is a television institution. It’s also a cash cow, especially for advertisers who target older demographics. Maybe that’s why Time Inc. set up a multiplatform ad deal between People and WoF:
[It] encompasses print ads, online advertising and exposure within the show itself over a six-week period and celebrates “Wheel’s” 25th anniversary. The advertisers involved include Kraft Foods’ Maxwell House, Sony Corp.’s Sony Card, and Procter & Gamble’s Febreze and Dawn.