What Does A CDO Do Anyway?
The answer: nobody’s totally sure yet.
The job description of a chief digital officer is as varied as the number of CDOs there are out there, says Fins.com.
New York City recently hired a chief digital officer. Rachel Sterne, 27, is responsible for “improv[ing] the city’s online communications and to encourage entrepreneurship.”
Randall Rothenberg, who recently left Time Inc, was supposed to “develop relationships and coordinate opportunities across” the company.
The CDO of News Corp is in charge of MySpace and The Daily, and the CDO at DDB Chicago is “developing web-based campaigns for the agency’s clients.”
So
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