Time Launches 'Motto' for Millennial Women

Young women rejoice.

Screen Shot 2016-02-03 at 9.25.50 AMEveryone loves young people (well, everyone loves the ad dollars they bring in) and so Time has launched Motto, a new site targeting millennial women.

Motto’s tagline is “words to live by” and content is separated into three categories: Work, Play, Live. The site is led by Time Inc. editorial director of audience strategy Callie Schweitzer, who now takes on the additional role of Motto’s editorial director.

Time pulled out all the stops on Motto’s launch. Here are just a few of the site’s famous contributors: J.

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