Time Inc. Sells Print Ads Programmatically
The computer takeover continues
Time Inc. is stepping into the future of advertising. The company is now allowing advertisers to use programmatic advertising — the buying and selling of ads via a computer program — to purchase print ads. The tech is typically reserved for online ad space.
Target, the retailer that’s slightly better than Walmart, is the first company to buy print ads from Time Inc. using the programmatic ad system.
This advancement is a good sign for Time Inc.’s