Time Inc. Once Owned a Forest

Time Inc. is officially splitting off from Time Warner today, so we thought it’s the perfect moment to remind everyone that the publisher once owned a forest. Yes, as in that place with trees and grass and stuff.

According to Ad Age, in 1952, Time Inc. purchased a wooded area in Texas because executives “figured they’d benefit from owning the very trees required to print magazines like Time, Life and Fortune, and they got a kick out of the way east Texans did business.”

Of course all good things — and dumb things — eventually come to an end.

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