Smart Money: C&G Partners Designs New Wall Street Museum (Part 3)
We’ve teased you with a mystery hat, revealed the design challenge taken on by C&G Partners, and described the exhibits of the Museum of American Finance (MAF), which opened today on Wall Street. Now for a look at the museum’s new brand identity…
In choosing a signature color, “We said, ‘let’s not make it money green,” lead designer Jonathan Alger told us. And so the C&G team ditched American currency’s grimey piney hues for a bright, avocado green, which pops when used with matte gray and white.
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