More Polaroid-Branded Products in the Works

Today the Impossible Project began selling new instant film for traditional Polaroid cameras. However, the reborn brand is focusing on all things digital. Who knew nostalgia was so effective for selling novel consumer electronics? In recent months, the Polaroid logo has been slapped on everything from digital camcorders to LCD televisions, and there’s more where that came from. PLR IP Holdings, which owns the Polaroid brand, has just signed a fresh licensing agreement with Starlight, a consumer electronics manufacturer.