Layoffs are Coming to AOL

Automated ads are good for business, bad for people

If an incoming Snowmageddonocalypse isn’t enough to put you in a bad mood, here’s some more unfortunate news: Layoffs are coming to AOL. Recode reports that the company is restructuring its ad sales team, and everyone knows restructuring is just another word for cuts.

The changes are coming as a result of AOL using more programmatic advertising. Programmatic ads are exactly what they sound like — automated ad sales. The more programmatic ads are used, the less sales staffers are needed.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in