How News Sites Are Using Gaming Mechanics To Help Build Audience Engagement
Launched just six months ago in September 2010 at the tech conference TechCrunch Disrupt, social rewards and analytics platform Badgeville has already caused quite a stir among Web publishers. The start-up aims to apply gaming mechanics to the news process, creating white label badges and rewards for active community members that encourage engagement on news platforms. Much like Foursquare, Badgeville offers customizable badges, trophies, points and other digital incentives that allow news organizations to define and reward important audience behaviors like commenting on stories.
Powerhouse Publishers Reward their Readers
Some big-name publishers like The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in