Hearst Launches New Magazine With HGTV

Hearst is taking a rare, bold step: It’s launching a new magazine — titled HGTV Magazine — in October, even though the economy is as depressed as Drake without a sweater. According to the New York Times, the magazine is only a “test,” with two issues planned so far, making it even more of a gamble. At least Michael Clinton, Marketing President and Publishing Director for Hearst understands that.