Forbes Gives Up, Puts Sponsored Ad on Cover

Let's not make this a habit

forbes copyPerhaps the only way to do sponsored content is to go as big as possible. That’s exactly what Forbes has done by placing a native ad on its latest cover.

Forbes isn’t the first magazine to take this route. Last May, Time featured Verizon ads on its cover, which prompted us to throw our hands up and shout expletives.

The Forbes sponsored ad makes us just as angry, but for a slightly different reason. The ad — for an infographic from Fidelity — was part of a larger buy that also includes digital ads.

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