Exclusive: No One Cares About Your Exclusive

According to a PRWeek poll, the value placed on an exclusive is fading away fast. Of the 855 surveyed, the journalists working in online media placed very little value on getting the story first, while those working in traditional media found it to still be important. Poynter has the breakdown:

42% of traditional media (newspapers, radio, TV, wires, magazines) find it “extremely important” to be the first to report on a topic via an exclusive or a scoop vs.