Do You Yo? And Should Your Newsroom Be Yo-ing?
It’s getting harder and harder for me to keep up with what the kids are doing these days, but I’ve at least heard about ‘Yo’. If you haven’t heard of it yet, the app is a messaging service that bases its platform around the frequent sending of a two-letter word: “Yo.”
No fancy filtered photos. No emojis. Just one, single greeting (with possibly a link/short hashtagged tack-on, thanks to a recent update). Whenever you want to get someone’s attention, you simply send “Yo,” and ideally, your straightforward message would notify your friend, the receiver, as effectively as a text message or email might.
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