Discover Magazine Launches Citizen Science Salon
In a week fraught with rethinking digital and mobile content strategies, Discover magazine took a rather classic route in attempting to expand their reach and engage new audiences. They’ve added two new blogs to their site — But Not Simpler and Inkfish — and launched Citizen Science Salon — which includes real, crowdscourced science projects from SciStarter that correlates with articles in the print and digital version of the monthly magazine.
Associate online editor Lisa Raffensperger told me over the phone that the parntership is a natural one:
SciStarter is its own community, passionate about citizen science, and Discover‘s readers are an entirely different group.
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