CES Goes Gaga for Polaroid's New Grey Label Line

Gone are the spokesmodels, pitchmen, and muses. Now they’re all “creative directors” with a piece of the financial action. And so it was that the recently reborn Polaroid brand returned to the Consumer Electronics Show with pop star Lady Gaga, its creative director, in tow. Friday saw the launch of Polaroid Grey Label, a new line of products that the company describes as reflecting “Polaroid’s long-standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga’s mission to deliver products that enable creativity for all, celebrate artistry, and make sharing instantaneous across the physical and digital.”