Why Are Digital News Orgs Getting Into Print?
In a strange twist of events, popular digital news publishing orgs are starting to put out print magazines as an attempt to earn a revenue and increase brand awareness.
No, it’s not an Onion-type hoax. It’s a true story. Capital New York, a leading political and media news blog, was bought by Politico this fall, and the magazine is the first of many steps to increase — well, I don’t really know what.
According to AdAge, it’s part of Capital’s expansion after being bought by Politico.
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