Bill Keller the Latest to Shift From Legacy Media to Startup Venture

icD_OFBpLately, it’s looking like legacy publishers are having a difficult time hanging onto some of their most prized journalists.

Glenn Greenwald (The Guardian) and Ezra Klein (Washington Post) recently made big splashes in the news with their jumps away from “big media” cushions and pursuit of smaller ventures, and now Bill Keller of the New York Times is doing it.

Keller and the new criminal justice reporting project to which he’s transferring announced Feb. 9 that the Times alum would take the helm as editor-in-chief of The Marshall Project starting March 1.

“It’s a chance to build something from scratch, which I’ve never done before … and to use all the tools that digital technology offers journalists in terms of ways to investigate and to present on a subject that really matters personally,” Keller told Times reporter Ravi Somaiya.

The Marshall Project’s main objective is to use its (small, but) star team of veteran reporters and...

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