Art & Copy Explores Advertising at Its Best

Hate advertising? Make better ads. Filmmaker Doug Pray shows how it’s done in the documentary Art & Copy. Now playing in select cities, the film spotlights influential advertising creatives such as George Lois, Mary Wells, Dan Wieden, and Lee Clow, and legendary campaigns, from “I Love NY” to “Got Milk?” But Art & Copy is no history lesson. “In my interviews, I stuck to emotions, creative motivation, and big-idea philosophies of the ad creatives rather than ‘how-to’ stories, industry-insider talk, or the politics of their clients’ products, which is a different film altogether,” notes Pray, who secured sponsorship from The