With Fornicola Hire, Federal News Radio Invests in Sponsored Content

WFED 1500 AM, better known as Federal News Radio, announced yesterday the hiring of Jason Fornicola as the station’s first ever Director of Custom Media. In the new position, Fornicola will be tasked with creating sponsored content for advertisers and placing it on air, as well as on the WFED website. The hire is indicative of a trend among DC publications –Politico and The Washington Times, for example -who are moving towards using sponsored content, also called “native advertising” or “custom media,” as a source of revenue.