BuzzFeed Goes Native for Politicians
Political campaign videos can now get the BuzzFeed treatment.
BuzzFeed Motion Picture’s native video advertising shop is taking on political campaigns, reports Politico’s Hadas Gold.
Leading the effort will be Rena Shapiro, BuzzFeed’s newly named vice president for politics and advocacy. Shapiro comes to BuzzFeed from Pandora, where she was the political advertising director.
Shapiro will work with BuzzFeed Motion Picture’s product and branded video arms to produce the content.
As expected, the publication known for its skill in attracting a millennial audience plans to target its candidate and political issue-based ads accordingly.
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