Jeff Fagel

With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention

Jeff Fagel

CMO

Jeff Fagel is the CMO at Epsilon, where he is responsible for leading the Epsilon marketing team dedicated to building a clear and ownable market leadership position. His team partners closely with Epsilon’s product and sales teams to accelerate go-to-market clarity, confidence and revenue.

Jeff's Top Stories

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

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In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers

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No Cookies? Not a Problem When You Put a Contextual Marketing Strategy in Place

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2021 Is Email’s Time to Shine, Especially as an Outcomes-Based Channel

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Lessons From the Entertainment Industry to Help Marketers Succeed in 2021

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3 Takeaways From the IAB Disruption Summit to Bake Into 2021 Strategies

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How Data-Driven AI Can Transform Marketing

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In the Race to Recovery, How Fast and Agile Is Your Marketing?

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How Business Leaders Can Champion Equity and Inclusion: A Conversation With AT&T’s Anne Chow

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5 Ways Marketers Are Preparing for Third-Party Cookie Deprecation

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What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing

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3 Future-Proof Marketing Strategies to Help Cable and Internet Companies Thrive

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Don’t Be Fooled: Most CDPs Are Not Enterprise-Ready

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4 Value-Based Marketing Lessons Inspired by a Delivery App

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3 Ways CPGs Can Grow Market Share, Meet Customer Needs and Share Their Story

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How to Build Loyalty in a Contactless World

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Underrepresentation and Misrepresentation Have No Place in Advertising Today—Insights from the Geena Davis Institute’s CEO

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It’s Time for Automotive Marketers to Accelerate Their Digital Transformations

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How Authenticity Can Help Brands Connect With Consumers This Holiday Season

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Can Collaboration Fill the Void Left by Third-Party Cookies and IDFA?

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3 Tips to Help Pivot Your Marketing Strategy Right Now

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Reinventing Restaurants With Digital Commerce

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What Brands Can Learn From DTC to Weather the Current Storm

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Building Strategic Partnerships for Today’s Marketing Challenges

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The 4 Ingredients You Need to Move from Mass Communication to Mass Personalization

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3 Ways Your Brand Can Stand Out This (Unusual) Holiday Season

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Device Use Is Soaring, But Are You Removing Friction From Your Mobile Experiences?

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4 Ways to Evolve Your Brand for the Ecommerce Boom

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Small Businesses Are Struggling but Remain Hopeful, New Facebook Research Finds

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The Case for Bringing Balance Back to the Marketing Ecosystem

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3 Ways Small Business Can Band Together With Big Businesses to Lift Up Communities

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With Cookies Crumbled and IDFA DOA, It’s Time for a Better Identity Strategy

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The Way Forward for Telecoms

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The Streaming Marketer’s Roadmap to Profitability

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Covid-19 Has Created a Huge Opportunity in Video

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3 Ways Virtual Events Build Stronger Communities

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How Brands Will Need to Rethink Holiday Planning as They Navigate the New Abnormal

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Building Relationships With Mobile—What Your Customers Need From You During Covid-19

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What Using Tech for Good—as One Community—Looks Like

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COVID-19 Has Created a Crisis of Context for Advertisers

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Advertising Can’t Stop Coronavirus—But It Can Still Help

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Yes, Programmatic OTT Advertising Can Be a Real Brand Experience

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Love and Brands in the Time of Corona

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Uncovering a True Identity Solution Requires Industry-Wide Collaboration

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Deliver Mobile Creative That Doesn’t Suck

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Reimagining Retail in a Privacy-Led, Omnidata Environment

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Our Democracy Needs Brand Suitability Standards. Now.

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Why the End of the Cookie Will Usher in a Great New Era for Marketing

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Why the Future of Programmatic Video Is Cross-Platform

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Mitsubishi Motors’ CMO on What It Takes to Succeed as a Challenger Brand

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Identity Resolution, Supply Path Optimization and Header Bidding Will Shake Up Programmatic Ad Spending in 2020

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The Next Decade of Data: Why Retail Marketers Will Need to Rethink Their Data Strategies in 2020

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The Next Decade of Data: How Financial Services Brands Can Use Data to Meet Customer Expectations in 2020 and Beyond

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This Article Contains the Word Lesbian; Will Your Brand Safety Vendor Block It?

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Turning the Tables on Research to Understand the Process

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The Terms to Know For Successful Multitouch Attribution

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How to Win the Attention Wars by Converging Creative and Media

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Transform the Customer Experience by Focusing on Your Frontline Sales Reps

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What Do Your Customers, Workforce and Partners All Have in Common? They’re Humans First

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How Quality Standardization Helps Build Trust on Both Sides of the Supply Chain

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3 Ways CMOs Can Gain C-Suite Confidence

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When Admitting What You Don’t Know Is Your Key to Success

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Why Cookies Are Better for Users Than Social Data

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How Market Leaders Combine Big and Small Data for a Holistic Customer View

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Don’t Let an Obsession With Efficiency-Driven KPIs Cause You to Lose Sight of the Big Picture

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Knowledge Is Power When It Comes to Video Ad Errors

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Which Devices Are Being Used for Viewing Video?

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News Publishers Rebound But the Brand Safety Mistakes of 2016 Again Loom Large

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How to Tell Insights-Driven Stories That Prove Marketing Impact to Your C-Suite

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Let’s Find a New Way Forward for Viewability

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Why a Collaboration Between Marketers and Researchers Is Your Brand’s Secret Weapon

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GDPR-Era Privacy Laws Demand a New Approach to Identity

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10 Best Practices That Set Growth Overperformers Apart

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10 Steps to Modern B-to-B Marketing

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Surviving 2019 Is Going to Take More Than Big Data

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Why Research Is the Foundation of a Successful Content Marketing Strategy

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Here’s What’s Keeping Marketers From Mastering Customer Identity

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Consumers Want Automakers to Do Better—Here’s How to Meet Their Expectations

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The Secret to CMO Success Is C-Suite Collaboration

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Why Your Customers’ Feelings Matter to Your Bottom Line

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For Marketers Today, It’s All About the Experience, Stupid

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Why “Small Data” Is Actually the Key to Great Customer Experience

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Open Up the Aperture to Go From Customer Experience to Human Experience

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The Best Ads Feature Tomorrow’s Trends

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The Marketing and Measurement Terms You Need to Know in the New Age of TV

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The CMO’s Mandate: Elevate the Human Experience

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Don’t Sacrifice Human Relationships in the Name of Digital Transformation

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Flipping the Script on Identity Resolution

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Purposeful, Human-Centric Experiences Have These 3 Things in Common

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B2B Customers Want Great Experiences Too and Here Are 4 Ways to Meet Their Expectations

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How the CMO-CIO Partnership Helps Personalize the Human Experience

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It’s Time To Implement Data Labeling To Boost Transparency For Marketers

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Your Marketing Measurement Plan Is Broken

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Marketing Has an Identity Crisis And It’s Keeping You From Being Truly Customer Centric

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Is Your Marketing Measurement Giving You Mixed Messages?

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8 Steps To Build a Customer Intelligence-Based Data Plan

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How Digital Technologies Can Help Build a Human Brand

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How Digital Reality Shifts the Brand-Customer Dynamic

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Cognitive Engagement Is the Key to Transforming Customer Experience

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