Christine Grammier

Cross-Screen Measurement Isn’t Just for the Upfronts

Christine Grammier

Head of Buy Side TV

Christine Grammier is the head of buy side TV at LiveRamp, where she partners with brands and agencies to weave the power of identity into all of their premium video strategies. She leads a team that coaches brands and agencies on how to accelerate their targeting and measurement strategies in TV.

Christine's Top Stories

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

LiveRamp

TV Has an Identity Problem That Marketers Can No Longer Ignore

LiveRamp