SNAPCHAT, in partnership with Adweek, invites you to join a three-part series reflecting on the current state of affairs, while anticipating and planning for the future. Each episode will focus on a specific verticals within the advertising and marketing landscape. We kick off with Financial Services on Tuesday June 2, followed by CPG - Beauty and Personal Care on Wednesday June 3, and closing CPG- Food and Beverage on Thursday, June 4.

Leading marketers across these three verticals join together for a candid conversation on the new realities of marketing in the new normal, and what it will take for businesses to succeed.

Speakers

Episode 1: Financial Services

For the first episode of Snapchat’s three-part series with Adweek we sit down with leading marketers in the financial services space. Monetary concerns are top of mind for consumers in such a volatile economy.  How can these financial brands assist individuals in building a financially savvy future? Join this discussion to learn key insights from Derek Andersen, Chief Financial Officer, Snap Inc., Joanna Schecter, Managing Director, Head of Financial Services, Insurance and Telecom, Snap Inc., Andrea Brimmer, Chief Marketing Officer of Ally Financial, Caitlin Francke Boyle, Head of Enterprise Media and Social of TIAA, and Kevin Platshon, Senior Director Brand and Product Marketing of Venmo.

Episode 2: Beauty and Personal Care

During the second episode of Snapchat’s three-part series with Adweek we welcome leading marketers in the CPG space, specifically beauty and personal care. As the COVID-19 crisis continues to seriously impact storefronts’ bottom lines, how are beauty and personal care brands supporting consumers’ needs now while planning for the future? Join this discussion to learn key insights from Kenny Mitchell, Chief Marketing Officer, Snap Inc., Jodie Kennedy, Director, CPG, Snap Inc., Damon Burrell, Senior Vice President of Global Corporate Marketing of The Estee Lauder Companies, Kory Marchisotto, Chief Marketing Officer of e.l.f. Cosmetics, and Benjamin Spiegel, Chief Digital Officer of P&G, Beauty.

Episode 3: Food and Beverage

In the final episode of Snapchat’s three-part series with Adweek invites you to sit down with leading marketers in the CPG space, specifically from the food and beverage category. With everyone hunkered down at home, food and beverage has played a major role of comfort for consumers. What trends and conversations are these brands seeing? How are they winning over consumers? Join this discussion to learn key insights from Kenny Mitchell, Chief Marketing Officer, Snap Inc., Jodie Kennedy, Director, CPG, Snap Inc., Brad Hiranaga, Chief Brand Officer at General Mills, Todd Kaplan, Vice President of Marketing at PepsiCo and Lesya Lysyj, Chief Marketing Officer at The Boston Beer Company.

Schedule

12:00-12:05pm
Snapchat Welcome
Derek Andersen
Chief Financial Officer, Snap Inc.
12:05-12:35pm
Financial Services Panel

For the first episode of Snapchat’s three-part series with Adweek we sit down with leading marketers in the financial services space. Monetary concerns are top of mind for consumers in such a volatile economy. How can these financial brands assist individuals in building a financially savvy future? Join this discussion to learn more.

Andrea Brimmer
Chief Marketing Officer, Ally Financial
Caitlin Francke Boyle
Head of Enterprise Media and Social, TIAA
Kevin Platshon
Senior Director, Brand and Product Marketing, Venmo
Joanna Schecter
Head of U.S. Financial Services, Snap Inc.
12:35-12:40pm
Snapchat Close
Joanna Schecter
Head of U.S. Financial Services, Snap Inc.

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