Save Your Seat AboutFeatured Speakers Agenda AttendPrevious Attendees Partners VenueContact MENU March 21, 2019 New York, New York The first installment of the 2019 Elevate series, Elevate: AI, will focus on the ever-growing influence of AI on the marketing ecosystem. Artificial intelligence continues to permeate all facets of life, with marketers incorporating its capabilities into their campaigns, customer experience, and business ventures. At Elevate: AI Adweek editors will speak with marketers, technologists and futurists to reveal the cause, effect and proven results of this emerging technology, including its impact on the role of the CMO - and where AI will go next. Topics to Include: • The marketer's relationship with AI • The integration of AI • The personification of AI • The future of AI Attendee Benefits: • Networking and knowledge-sharing opportunities with the industry's leading minds • Insights and predictions for the future of AI • Actionable takeaways you can apply to your business strategies today Check out last year's event and mark your calendars! Featured Speakers Agenda 8:00-9:00am Registration and Breakfast 9:00-9:25am Winning with AI Starts with Your Customer Michelle Boockoff-BajdekChief Marketing Officer, IBM Watson 9:30-9:50am Transforming AI Hype into Results Ricky Ray ButlerChief Executive Officer, BEN 9:50-10:00am Coffee Break Presented by Helixa 10:00-10:30am The Evolution of the Marketer (How I learned to love AI) The acceptance and application of technology has become integral in brands survival. As a result, the role of the marketer has been forced to evolve with the landscape. Hear from leading marketers as they explain their love, hate relationships with artificial intelligence. Christopher KienleManaging Director, Head of Marketing Innovation and Technology, TD Ameritrade Marci RaibleVice President, Global Media & Marketing Services, Campbell Soup Company Jon Suarez-DavisChief Strategy Officer, Marketing Cloud, Salesforce 10:35-10:55am BrandRx 2.0: The Brand Safety Crisis One Year Later After an epic, industry-wide meltdown in 2017, we surveyed 274 industry pros from brands, agencies and publishers about brand safety in the world of digital marketing. We checked in again in 2018 and found the industry in a dramatically different state. But what exactly changed over the year and what still needs to change? In this presentation Phil Schraeder, COO and President of GumGum, reveals the current state of brand safety epidemic and why 30% fewer brands view brand safety as a serious problem. Phil SchraederPresident and Chief Operating Officer, GumGum 11:00-11:30am The Feminization of AI Alexa, Sofia, Siri, Erica – all names that have become synonymous with artificial intelligence and operating platforms. Why have these emerging technologies been assigned to the female gender? Will this tradition continue as AI becomes more woven into the everyday? This panel of experts debates the cause and effect of this feminization. Bruce DuncanManaging Director, Terasem Movement Foundation Amy WebbAuthor, The Big Nine 11:35-11:55am Saving Digital Media with AI: Why the Web is Getting Worse and How We Can Make It Better Daniel AvitalChief Strategy Officer, CHEQ 12:00-1:00pm Lunch Attend Save Your Seat Previous Attendees Include Partners Networking Break Partner Venue Carnegie Hall - Weill Music Room 881 7th Avenue, 10th Floor New York, NY Contact Please leave this field empty. 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