Save Your Seat
March 21, 2019
New York, New York

The first installment of the 2019 Elevate series, Elevate: AI, will focus on the ever-growing influence of AI on the marketing ecosystem.

Artificial intelligence continues to permeate all facets of life, with marketers incorporating its capabilities into their campaigns, customer experience, and business ventures.

At Elevate: AI Adweek editors will speak with marketers, technologists and futurists to reveal the cause, effect and proven results of this emerging technology, including its impact on the role of the CMO - and where AI will go next.

 

Topics to Include:

• The marketer's relationship with AI

• The integration of AI

• The personification of AI

• The future of AI

 

Attendee Benefits:

• Networking and knowledge-sharing opportunities with the industry's leading minds

• Insights and predictions for the future of AI

• Actionable takeaways you can apply to your business strategies today

 

Check out last year's event and mark your calendars!

Featured Speakers

Agenda

8:00-9:00am
Registration and Breakfast
9:00-9:25am
Winning with AI Starts with Your Customer
Michelle Boockoff-Bajdek
Chief Marketing Officer, IBM Watson
9:30-9:50am
Transforming AI Hype into Results
Ricky Ray Butler
Chief Executive Officer, BEN
9:50-10:00am
Coffee Break
Presented by Helixa
10:00-10:30am
The Evolution of the Marketer (How I learned to love AI)
The acceptance and application of technology has become integral in brands survival. As a result, the role of the marketer has been forced to evolve with the landscape. Hear from leading marketers as they explain their love, hate relationships with artificial intelligence.
Christopher Kienle
Managing Director, Head of Marketing Innovation and Technology, TD Ameritrade
Marci Raible
Vice President, Global Media & Marketing Services, Campbell Soup Company
Jon Suarez-Davis
Chief Strategy Officer, Marketing Cloud, Salesforce
10:35-10:55am
BrandRx 2.0: The Brand Safety Crisis One Year Later
After an epic, industry-wide meltdown in 2017, we surveyed 274 industry pros from brands, agencies and publishers about brand safety in the world of digital marketing. We checked in again in 2018 and found the industry in a dramatically different state. But what exactly changed over the year and what still needs to change? In this presentation Phil Schraeder, COO and President of GumGum, reveals the current state of brand safety epidemic and why 30% fewer brands view brand safety as a serious problem.
Phil Schraeder
President and Chief Operating Officer, GumGum
11:00-11:30am
The Feminization of AI
Alexa, Sofia, Siri, Erica – all names that have become synonymous with artificial intelligence and operating platforms. Why have these emerging technologies been assigned to the female gender? Will this tradition continue as AI becomes more woven into the everyday? This panel of experts debates the cause and effect of this feminization.
Bruce Duncan
Managing Director, Terasem Movement Foundation
Amy Webb
Author, The Big Nine
11:35-11:55am
Saving Digital Media with AI: Why the Web is Getting Worse and How We Can Make It Better
Daniel Avital
Chief Strategy Officer, CHEQ
12:00-1:00pm
Lunch

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Venue

Carnegie Hall - Weill Music Room

881 7th Avenue, 10th Floor

New York, NY

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