Save Your Seat AboutFeatured Speakers Agenda AttendPrevious Attendees Partners VenueContact MENUMarch 21, 2019 New York, New YorkThe first installment of the 2019 Elevate series, Elevate: AI, will focus on the ever-growing influence of AI on the marketing ecosystem.Artificial intelligence continues to permeate all facets of life, with marketers incorporating its capabilities into their campaigns, customer experience, and business ventures.At Elevate: AI Adweek editors will speak with marketers, technologists and futurists to reveal the cause, effect and proven results of this emerging technology, including its impact on the role of the CMO - and where AI will go next. Topics to Include:• The marketer's relationship with AI• The integration of AI• The personification of AI• The future of AI Attendee Benefits:• Networking and knowledge-sharing opportunities with the industry's leading minds• Insights and predictions for the future of AI• Actionable takeaways you can apply to your business strategies today Check out last year's event and mark your calendars!Featured SpeakersAgenda 8:00-9:00amRegistration and Breakfast 9:00-9:25amWinning with AI Starts with Your CustomerMichelle Boockoff-BajdekChief Marketing Officer, IBM Watson 9:30-9:50amTransforming AI Hype into ResultsRicky Ray ButlerChief Executive Officer, BEN 9:50-10:00amCoffee BreakPresented by Helixa 10:00-10:30amThe Evolution of the Marketer (How I learned to love AI)The acceptance and application of technology has become integral in brands survival. As a result, the role of the marketer has been forced to evolve with the landscape. Hear from leading marketers as they explain their love, hate relationships with artificial intelligence.Christopher KienleManaging Director, Head of Marketing Innovation and Technology, TD AmeritradeMarci RaibleVice President, Global Media & Marketing Services, Campbell Soup CompanyJon Suarez-DavisChief Strategy Officer, Marketing Cloud, Salesforce 10:35-10:55amBrandRx 2.0: The Brand Safety Crisis One Year LaterAfter an epic, industry-wide meltdown in 2017, we surveyed 274 industry pros from brands, agencies and publishers about brand safety in the world of digital marketing. We checked in again in 2018 and found the industry in a dramatically different state. But what exactly changed over the year and what still needs to change? In this presentation Phil Schraeder, COO and President of GumGum, reveals the current state of brand safety epidemic and why 30% fewer brands view brand safety as a serious problem.Phil SchraederPresident and Chief Operating Officer, GumGum 11:00-11:30amThe Feminization of AIAlexa, Sofia, Siri, Erica – all names that have become synonymous with artificial intelligence and operating platforms. Why have these emerging technologies been assigned to the female gender? Will this tradition continue as AI becomes more woven into the everyday? This panel of experts debates the cause and effect of this feminization.Bruce DuncanManaging Director, Terasem Movement FoundationAmy WebbAuthor, The Big Nine 11:35-11:55amSaving Digital Media with AI: Why the Web is Getting Worse and How We Can Make It BetterDaniel AvitalChief Strategy Officer, CHEQ 12:00-1:00pmLunchAttend Save Your Seat Previous Attendees Include PartnersNetworking Break PartnerVenueCarnegie Hall - Weill Music Room881 7th Avenue, 10th FloorNew York, NYContact Please leave this field empty.Inquiry Type* ---SponsorSpeakerGeneralFirst Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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