About

Following the inaugural summit in 2018, Brandweek is expanding its challenger brand track into a 2-day symposium providing insights from the world’s most disruptive brands who are pioneering new waves of innovation in the ever-shifting brand landscape.

Through the lens of challenger brands, we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from commerce to design to AI – and beyond.

 

Highlights from the Challenger Brands track at Brandweek 2018

Featured Speakers

Who's Coming

Who's coming to Challenger Brands

Curriculum

8:00 - 9:00am
Registration and Breakfast
Presented by Simulmedia
9:00 - 9:15am
Opening Remarks
Jeffrey Litvack
Chief Executive Officer, Adweek
9:15 - 9:35am
Industry Insights Conversation
Fireside
Terence Kawaja
Founder and Chief Executive Officer, LUMA
Jeffrey Litvack
Chief Executive Officer, Adweek
9:40 - 10:00am
Cultivating Connections: Breaking Through and Driving Growth
Keynote
Kelly Campbell
Chief Marketing Officer, Hulu
10:00 - 10:20am
Jennifer Sey | 150 Years Later and Still America's Favorite Pair of Jeans
Fireside
Jennifer Sey
SVP and Chief Marketing Officer, Levi Strauss & Co. Global Brands
Stephanie Paterik
Managing Editor, Adweek
10:20 - 10:40am
From Mattress Disruptor to Sleep Pioneer: The Evolution of Casper
Fireside
Jeff Brooks
Chief Marketing Officer, Casper
James Cooper
Editorial Director, Adweek
10:40 - 11:00am
Networking Break
Presented by Extreme Reach
11:00 - 12:15pm
Insight Session A: Next Gen Marketing: Making the Move from Millennials to Gen Z
Postmates
Eric Edge
Senior Vice President of Brand and Communications, Postmates
Diana Pearl
Staff Writer, Brand Marketing, Adweek
BARK
Allison Stadd
Vice President of Brand Reach and Affinity, BARK
Diana Pearl
Staff Writer, Brand Marketing, Adweek
quip
Simon Enever
Founder and Chief Executive Officer, quip
Lisa Granatstein
Editor, VP of Content, Adweek
11:00 - 12:15pm
Insight Session B: The Art of Storytelling: Standout Creative to Amaze and Engage
HotelTonight
Ray Elias
Chief Marketing Officer, HotelTonight
SmartyPants Vitamins
Courtney Nichols Gould
Co-founder and Co-Chief Executive Officer, SmartyPants Vitamins
Kristina Monllos
Senior Editor, Brand Marketing, Adweek, Managing Editor, Brandweek
11:00 - 12:15pm
Insight Session C: The Data Dance: Marketers' Fancy Footwork to Reach and Engage Consumers
Pandora
Alex White
Head of Music Recommendations and Curation Programming, Pandora
Ann-Marie Alcantara
Tech Reporter, Adweek
Resonate
Jason Schneider
Chief Revenue Officer, Resonate
Michael Horn
Chief Data Officer, Huge
Orangetheory Fitness
Kevin Keith
Chief Brand Officer, Orangetheory Fitness
12:15 - 1:30pm
Lunch
Presented by Adstream
1:45 - 3:00pm
Insight Session A: Tech Toys or Marketing Ploys: The Role of VR, AR to Enhance Brands
Store Nº8, Spatialand
Katie Finnegan
Founding Principal, Store N°8, Co-founder and Chief Executive Officer, Spatialand
Marty Swant
Tech Reporter, Adweek
Drone Racing League
Nicholas Horbaczewski
Founder and Chief Executive Officer, Drone Racing League
Marty Swant
Tech Reporter, Adweek
1:45 - 3:00pm
Insight Session B: Mind the Gap: Cultivating Culture and Talent to Grow and Scale Your Business
&pizza
Michael Lastoria
Co-founder, Chief Executive Officer and Creative Director, &pizza
Kristina Monllos
Senior Editor, Brand Marketing, Adweek, Managing Editor, Brandweek
Jopwell
Porter Braswell
Co-founder and Chief Executive Officer, Jopwell
Katie Richards
Staff Writer, Brand Marketing, Adweek
dosist
Jason DeLand
Co-founder and chairman, dosist
1:45 - 3:00pm
Insight Session C: Want It. Need It. Get It: CX Trends and the Future of Retail
MeUndies
Jonathan Shokrian
Founder and Chief Executive Officer, MeUndies
Lisa Lacy
Tech Reporter, Adweek
Papa & Barkley
Kimberly Dillon
Chief Marketing Officer, Papa & Barkley
MIRROR
Brynn Putnam
Founder and Chief Executive Officer, MIRROR
Kelsey Sutton
Tech Reporter, Adweek
3:00 - 3:40pm
Becoming a Brand: How Skinnygirl Founder, CEO, Bethenny Frankel Went from Local to Global
Fireside
Bethenny Frankel
Founder and Chief Executive Officer, Skinnygirl
Lisa Granatstein
Editor, VP of Content, Adweek
3:40 - 4:00pm
The Ultimate Challengers
Bryan Birdman Williams
Co-founder, Cash Money Records
Ronald Slim Williams
Co-founder, Cash Money Records
Danny Wright
Managing Partner – Awards, Honors and Events, Adweek
4:00 - 4:20pm
Building Brand Advertising for the Messaging Generation
Keynote
Alex Chung
Founder and Chief Executive Officer, GIPHY
4:20 - 6:00pm
Opening Cocktail Reception
Presented by Mekanism
Featuring DJ JUST BLAZE
8:00 - 9:00am
Check in and Breakfast
Presented by Simulmedia
9:00 - 9:15am
Opening Remarks
James Cooper
Editorial Director, Adweek
9: 15 - 9:35am
Entrepreneurs of the Future
Fireside
Lisa Granatstein
Editor, VP of Content, Adweek
Michael Loeb
Founder, President and Chief Executive Officer, Loeb Enterprises
9:40 - 10:00am
Members First: How Peloton is Shaping the Future of Modern Brands
Keynote
Tom Cortese
Chief Operating Officer and Co-founder, Peloton
10:00 - 10:20am
IHOB: The Day IHOP Flipped the Script
Keynote
Brad Haley
Chief Marketing Officer, IHOP Restaurants
10:20 - 10:40am
Cultivating Inspiration: A Conversation with Pinterest's Andréa Mallard
Fireside
Andréa Mallard
Chief Marketing Officer, Pinterest
Danny Wright
Managing Partner – Awards, Honors and Events, Adweek
10:40 - 11:00am
Networking Break
11:00 - 12:15pm
Insight Session A: Intel From the Frontlines: Marketers Share What They've Learned From One Another
Parachute
Luke Droulez
Chief Marketing Officer, Parachute
Kimeko McCoy
Social Media Editor, Adweek
Organic Valley
Leslie Kruempel
Mission Executive, Organic Valley
Sara Jerde
Digital Media Reporter, Adweek
Plexo Capital
Lo Toney
Founding Managing Partner, Plexo Capital
Jeffrey Litvack
Chief Executive Officer, Adweek
11:00 - 12:15pm
Insight Session B: All by Design: Why CX, UX and Service Design are the Cornerstones of Brand Marketing
Panera
Mark Berinato
Vice President, Digital Experience, Panera
James Cooper
Editorial Director, Adweek
Visible
Minjae Ormes
Chief Marketing Officer, Visible
Doug Zanger
Senior Editor, Creativity and Agencies, Adweek
Rent the Runway
Maureen Sullivan
Chief Operating Officer, Rent the Runway
Nadine Dietz
Editor, CMO Moves and Innovators, Adweek
11:00 - 12:15pm
Insight Session C: Sustainable Branding: The Opportunities and Risks of Ethical Products and Services
Seventh Generation
Hanneke Willenborg
Chief Marketing Officer, Seventh Generation
Allbirds
Julie Channing
Vice President of Marketing, Allbirds
Stephanie Paterik
Managing Editor, Adweek
Impossible Foods
Jessica Appelgren
Vice President of Communications, Impossible Foods
12:15 - 1:30pm
Lunch
Presented by Shadow Factory
1:45 - 3:00pm
Insight Session A: Do Brands Need a Purpose? Why Changing the World for the Better is Good Business
Bombas
Randy Goldberg
Co-founder and Chief Brand Officer, Bombas
Nadine Dietz
Editor, CMO Moves and Innovators, Adweek
Naadam
Matt Scanlan
Co-founder and Chief Executive Officer, Naadam
Nadine Dietz
Editor, CMO Moves and Innovators, Adweek
Encantos Media Studios
Susie Jaramillo
Co-founder and Chief Executive Officer, Encantos Media Studios
Lisa Lacy
Tech Reporter, Adweek
1:45 - 3:00pm
Insight Session B: Bricks, Clicks and Beyond: Finding Online and Offline Success (and Failure) in Retail
Away
Selena Kalvaria
Vice President of Brand Marketing, Away
Robert Klara
Senior Editor, Adweek
Harry's
Lorna Sommerville
Vice President of Marketing, Harry's
Robert Klara
Senior Editor, Adweek
UNTUCKit
Aaron Sanandres
Co-founder and Chief Executive Officer, UNTUCKit
Jameson Fleming
News Editor, Adweek
1:45 - 3:00pm
Insight Session C: We See You'd Like Fries With This: The New Consumer Conversation in the Age of AI and Personalization
Kimpton Hotels & Restaurants
Kathleen Reidenbach
Chief Commercial Officer, Kimpton Hotels & Restaurants
Josh Sternberg
Tech Editor, Adweek
MiQ
Charlie Neer
Senior Vice President, Revenue, MiQ
Waze
Suzie Reider
Managing Director Waze Ads, Waze
Kelsey Sutton
Tech Reporter, Adweek
3:00 - 3:20pm
How to Build a Brand, Not Just a Business – It Has Never Been Easier to Launch a Business, but It Is HARD to Build a Brand
Fireside
Cheryl Kaplan
President and Co-founder, M. Gemi
Stephanie Paterik
Managing Editor, Adweek
3:20 - 3:40pm
Filling The Virtual Shelf of the Future: A conversation with Zak Normandin and Tim Armstrong
Fireside
Tim Armstrong
Zak Normandin
Founder and Chief Executive Officer, Iris Nova (DIRTY LEMON, The Drug Store)
Josh Sternberg
Tech Editor, Adweek
3:40 - 4:00pm
From Garage to Challenger
Fireside
Chieh Huang
Co-founder and Chief Executive Officer, Boxed.com
Jeffrey Litvack
Chief Executive Officer, Adweek
4:00 - 4:20
Fireside
Eduardo Luz
Global Brand Officer and Chief Marketing Officer U.S. Kraft Heinz
B. Bonin Bough
Chief Growth Officer, Bonin Ventures
4:00 - 6:00pm
Closing Cocktail Reception
Presented by Accuweather
Featuring DJ TJ MIZELL

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Grand Hyatt New York at Grand Central Terminal
109 East 42nd Street

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