Schedule
12:00-5:00pm
Registration and Check in
South Foyer/South Counter
5:00-7:00pm
Welcome Reception
Oasis Pool
7:00-9:00pm
Brave Software Networking After-Party
Blue Star Lounge and Fire Pits
Join Brave Software for specially selected cocktails, first come first served.
6:00-8:00am
Morning Wellness Activities
Springs Pool
Rethink your health, join Adweek and the Health Enhancement Co. (HEC) by taking a beat, calming the brain chatter and focus on your wellbeing. Stop by the Springs Pool and pop into the Destress Lounge where you can experience a multitude of wellbeing options. Acupuncture, Movement, Meditation, Aromatherapy, Yogatation, Hydration, and Sound Bath at The Point.
6:30-8:30am
Brandweek Golf Invitational
Elevate your Brandweek experience by competing against your industry peers and colleagues for bragging rights and prizes. All tournament activities are planned around Brandweek content, with plenty of time for you to get off the green and into the swing of content. Presented by Google. RSVP to attend.
7:30-8:45am
Breakfast and Registration
Springs Terrace
9:00am
Opening Remarks
Main Stage: Springs Ballroom
Danny Wright
Chief Brand Officer, Adweek
Jeff Litvack
Chief Executive Officer, Adweek
9:00-9:20am
Marketing ‘For All’ Drives Results for Target
Main Stage: Springs Ballroom
Rick Gomez, Target’s chief marketing and digital officer, shares how he’s empowering his team to think differently about content and programs so the retailer can better serve all of the guests who shop at Target.
Rick Gomez
Executive Vice President, Chief Marketing and Digital Officer, Target
9:25-9:45am
Doing Well by Being Good
Main Stage: Springs Ballroom
Chobani has earned widespread acclaim as a mission-based, values driven brand - transforming the food system in the process, while setting a new standard of the responsibility of business in this day and age. What are the key elements and challenges in creating a guiding philosophy that incentivizes employees, lifts up communities and earns customer loyalty? Chobani’s President Peter McGuinness joins Adweek to unveil how to uniquely approach marketing, giving back, product innovation and being authentic in consumer engagement.
Peter McGuinness
President, Chobani
9:50-10:05am
Disney Presents: Bold “ISH” Storytelling
Main Stage: Springs Ballroom
Karey Burke, President of ABC Entertainment and Anthony Anderson, an actor, comedian, writer, and game show host moderated by Lisa Valentino, EVP of Client & Brand Solutions for Disney Advertising Sales, will discuss what it takes to build franchises, offering best in class content that appeals to a wide audience base. The hugely successful sitcom Black-ish and its spin-offs, Grown-ish and Mixed-ish will be a focal point of this discussion.
Anthony Anderson
Emmy and Golden Globe nominated Actor, Executive Producer, Advocate and Philanthropist
Lisa Valentino
Executive Vice President, Client and Brand Solutions, Disney Advertising Sales
Karey Burke
President, ABC Entertainment
10:10-10:30am
Building Brand Truths in Times Of Fake News
Main Stage: Springs Ballroom
Demand for brand transparency, authenticity and even traceability is becoming de rigueur from today’s empowered but time-challenged consumers. Yet with no arbiter of fact versus fiction in social and even traditional media, fierce competition to differentiate, and aggressive competitors making spurious claims, getting fact-based information to consumers has become especially challenging. Belvedere Vodka CEO Rodney Williams will share experiences from managing through these dynamics.
Rodney Williams
President and Chief Executive Officer, Belvedere Vodka
10:35-10:50am
Have You Heard What’s Happening in Audio?
Main Stage: Springs Ballroom
In this era of tech disruption and changing consumer behavior, audio’s role in the way we communicate, consume content and navigate daily life is changing. These shifts are ushering in new creative possibilities – from audio-driven experiences to multi-sensory ones where visual and audio strategies have to interplay in new ways. Learn about how the audio landscape is changing today, where it’s headed and why brands should prepare.
Gina Garrubbo
President and Chief Executive Officer, National Public Media
10:55-11:15am
Orchestrating Marketing Transformations that Propel the Business
Main Stage: Springs Ballroom
To grow you must evolve, and to evolve you must transform. Hear from Hilton Chief Marketing Officer Kellyn Smith Kenny on how she’s propelling this iconic brand into the future. Learn how you can move quickly, embrace data and harness technology to stand out in today’s dynamic landscape.
Kellyn Smith Kenny
Global Chief Marketing Officer, Hilton Worldwide
11:15-11:45am
Networking Coffee Break
Delegate Lounge: Sinatra Ballroom
11:45-12:45pm
Innovators Symposium
At this stage of the programming, attendees will have the opportunity to join one of our intimate breakout rooms for interactive, roundtable discussions on timely marketing trends and topics. Attendees are encouraged to contribute thoughts, ask questions and learn from their peers in these mini-symposiums.
The Shift to Brand Experiences
Room A - IBM Watson Advertising Stage
With consumers’ increased focus and demand for experiences – whether in-store, online or overall brand interactions – this symposium will take us through the data behind the shift and how its changing the landscape, along with several powerful case studies on brands who are setting the bar high.
Bonin Bough
Chief Growth Officer, Bonin Ventures
Trina Chan
Head of Partnerships, Museum of Ice Cream
Leveraging TikTok and Emerging Social Channels Authentically
Room B - WarnerMedia Stage
With more than one billion active users each month, social apps like TikTok are beckoning brands and advertisers with the promise of incredible reach. But to actually appeal to its users authentically is still the challenge at hand.
Tressie Lieberman
Vice President, Digital and Off-Premise, Chipotle
The New Wave of Influencer Marketing and How Brands Can Stay Afloat
Room C - QualtricsXM Stage
Is Influencer Marketing still a viable strategy or on its way out? We’ll explore and discuss what’s working, what’s not and what’s possible when it comes to Influencer marketing to inspire new thinking and creative approaches.
Jasmine Atherton
Head of Social Content, Delta Air Lines
Bridging the Gap Between Brand Engagement and Performance
Room D - Disney Advertising Sales Stage
As the spend on experiential marketing rises, so does the expectation to deliver measurable results. How can brand marketers best balance the delivery of consumer-first experiences that drive engagement with quantifiable impact for the business?
Ivan Heredia
Vice President, Brand Engagement and Revenue, Disney
Fine-tuning your Marketing Strategy with Music
Room E - KPMG Stage
Music is the universal language and one of the lowest barriers to entry into culture. However, music partnerships are an undervalued marketing asset and a seemingly complicated world to navigate. Get familiar with the state of the industry, discuss upcoming trends and discuss practical ways to include music into your strategy.
Jesse Kirshbaum
Chief Executive Officer, NUE Agency
Leaning into Data and Insights to Fuel Innovation
Room F - TrueX Stage
Marketers often feel the polarizing comparison of creative vs. data-driven in their thinking and strategies. But what if you didn’t have to choose? How can you lean into data and insights to inspire creativity and innovation?
Jodie Antypas
Vice President, Global Analytics and Insights, EA
Legacy Brands and Digital-Natives: Prioritizing Business Model Over Tactics
Room G - NPR Stage
Do you go with large media spends or targeted social strategies? Paid brand ambassadors or grass-roots community-building? Shifting your brand strategy is one thing, but impacting business model change on behalf of the consumer is quite another. Hear how marketers are thinking beyond tactics to make a longer-term impact for their brands.
Rosi Ajjam
Vice President and General Manager of Aramis, Designer Fragrances and Lab Series, North America, Estee Lauder
How to Mindfully Tap Culture to Keep Your Brand Relevant
Room H - Hulu Stage
Culture is being influenced, disrupted and reinvented by today’s consumer. How can brands stay relevant and continue to break through the noise in this ever-changing landscape? And how can you recognize when and where to tap into culture, and when it’s best not to.
Nick Tran
Vice President, Brand and Culture Marketing, Hulu
12:45-1:45pm
Lunch: The Algorithm Doesn’t Care About Your Brand: Fighting for Transparency in a Distributed World
San Jacinto Ballroom
For the past decade, audience buying has dominated the advertising world. Over-reliance on this strategy has unintended consequences for brands. We’ll discuss these implications and talk through the benefits of media strategies that further a healthy ecosystem. Presented by OpenSlate. Special Lunch Session - RSVP to attend.
Mike Henry
Founder and Chief Executive Officer, OpenSlate
12:45-1:45pm
Lunch
Springs Terrace
2:00-2:20pm
Building a Marketing Org at a Hyper-growth Startup
Main Stage: Springs Ballroom
StockX went from a six-person startup to a $1B valuation in less than three years. Hear from the first-ever CMO of the world's largest secondary marketplace for the high-demand consumer products you covet -- sneakers, streetwear, handbags, watches, and collectibles -- as she outlines how she plans to take the global brand to the next level.
Deena Bahri
Chief Marketing Officer, StockX
Jeff Litvack
Chief Executive Officer, Adweek
2:50-3:05pm
People Don’t Watch TV? Tell that to Rick and Morty
Main Stage: Springs Ballroom
Rick and Morty fans want it all and they want it now, so Adult Swim took Rick and Morty EVERYWHERE. Join Jim Babcock and Jill King of Adult Swim as they share what it takes to create an Emmy-winning, multi-season, comedy hit.
Jim Babcock
Vice President, Consumer Marketing, Adult Swim
Jill King
Senior Vice President, Marketing and Partnerships, Cartoon Network, Adult Swim and Boomerang
3:10-3:25pm
You Don’t Need an AI strategy. You Need a Customer Strategy
Main Stage: Springs Ballroom
For years, mobile was a buzz word. Today, it’s pretty much assumed that experiences are being designed for mobile because that is how our customer is navigating her world. The same will soon be true of AI. Join Randi Stipes, CMO Watson Media and Weather for a tangible look at how brands are creating an enhanced customer strategy using AI - including understanding their customer better, engaging more effectively and generating actionable insights.
Randi Stipes
Chief Marketing Officer, IBM Watson Media and Weather
3:25-3:45pm
Networking Coffee Break
Delegate Lounge: Sinatra Ballroom
3:50-4:10pm
From Passive to Personal: How Modern Marketing Has Changed the Player Experience
Main Stage: Springs Ballroom
Mass marketing is a thing of the past. Players today – and consumers more broadly – want to be seen as individuals and expect a unique experience at every turn. Chris Bruzzo will share how EA continues to transform the gaming and entertainment experience by delivering on evolving player desires through direct engagement to keep consumers, and players coming back.
Chris Bruzzo
Chief Marketing Officer, Electronic Arts
4:15-4:35pm
Y’all… The Popeyes Chicken Sandwich Case
Main Stage: Springs Ballroom
This is the story of the sandwich that broke the internet. No. It’s actually better than that. Cause some products and ideas break the internet but don’t translate into sales. Let me try it again. This is the story of a product launch of a relatively small (but loved) brand that sold out even before the TV campaign launched on TV. Y’all, how is that even possible? Join the Popeyes, GSD&M and Twitter teams to check the behind the scenes of how “The Sandwich” (that’s how people call it actually) phenomenon happened.
Angela Brown
Social Strategist, GSD&M
Fernando Machado
Global Chief Marketing Officer, Burger King
God-is Rivera
Global Director of Culture and Community, Twitter
4:35-5:30pm
Wellness Activities
Springs Pool
Rethink your health, join Adweek and the Health Enhancement Co. (HEC) by taking a beat, calming the brain chatter and focus on your wellbeing. Stop by the Springs Pool and pop into the Destress Lounge where you can experience a multitude of wellbeing options. Acupuncture, Movement, Meditation, Aromatherapy, Yogatation, Hydration, and Sound Bath at The Point.
6:00-7:00pm
Brand Genius Opening Reception
West Foyer
Presented by Salesforce.
7:00-10:00pm
Brand Genius Awards Gala
Main Stage: Springs Ballroom
Honoring the top-marketers from 2019 along with Brand Visionary honoree, Chrissy Teigen, and Brand Save honoree, Stand Up To Cancer.
Chrissy Teigen
Cookbook Author, Television Personality, Model
10:00-11:00pm
Brand Genius Afterparty
West Foyer
Presented by Salesforce.
6:00-8:00am
Morning Wellness Activities
Springs Pool
Rethink your health, join Adweek and the Health Enhancement Co. (HEC) by taking a beat, calming the brain chatter and focus on your wellbeing. Stop by the Springs Pool and pop into the Destress Lounge where you can experience a multitude of wellbeing options. Acupuncture, Movement, Meditation, Aromatherapy, Yogatation, Hydration, and Sound Bath at The Point.
6:30-8:30am
Brandweek Golf Invitational
Elevate your Brandweek experience by competing against your industry peers and colleagues for bragging rights and prizes. All tournament activities are planned around Brandweek content, with plenty of time for you to get off the green and into the swing of content. Presented by Google. RSVP to attend.
6:45-7:45am
Brand Bolt 5K Run
Join your fellow attendees to benefit Stand up to Cancer.Kick off your Brandweek with a purpose! Bolt along industry leaders to support Stand Up to Cancer. #NeverRest. nn“Produced by MarketMakers LLC.”
7:30-8:30am
GenZ in the New Age of Collaboration
San Jacinto Ballroom
With the democratization of tools and talent, Gen Z is creating and consuming more content than any other generation, forcing marketers to re-evaluate their strategies. So, where do brands fit into this new landscape, and how can they successfully collaborate with this new wave of creators and influencers? nnPresented by Viacom. Special Breakfast Session - RSVP to attend.
Harley Block
Senior Vice President, Brand Partnerships, Viacom
Swish Goswami
CEO and Founder, Trufan
Khartoon Weiss
Global Head of Verticals, Spotify
Nick Gardner
Host of Gen ZEO Podcast, Adweek
7:30-8:30am
Breakfast
Springs Terrace
9:00am
Opening Remarks
Main Stage
Danny Wright
Chief Brand Officer, Adweek
9:05-9:25am
Five Mantras for the Modern Marketer
Main Stage: Springs Ballroom
The modern marketers’ challenge is how to create personalized brand experiences that enrich individual lives. Nowhere is this more important than when making deeply personal health care decisions. Using technology to enable better personalization, we can redefine relationships and improve outcomes.
Vineet Mehra
Global Chief Marketing Officer, Walgreens Boots Alliance
Nadine Dietz
Chief Community Officer and Host of CMO Moves, Adweek
9:30-9:45am
Take Control of Your Brand Experience
Main Stage: Springs Ballroom
Consistently delivering on your brand’s promise is challenging in a world of digitally empowered consumers with endless points of brand interactions. To cultivate the value of your brand requires taking control of how consumers experience your brand at the touchpoints that matter most to business growth. In this session Kelly Waldher, Qualtrics Executive Vice President and General Manager of Brand Experience and Research Core, reveals how to take the lead.
Kelly Waldher
Executive Vice President & General Manager, Brand Experience & Research Core, QualtricsXM
9:50-10:10am
‘Disrupting Big’ - The Start-up Approach for Global Organizations
Main Stage: Springs Ballroom
Want to understand how to bring an innovative and creative start-up approach to marketing global brands? Join Pedro Earp, Joint Chief Marketing and ZX Ventures Officer for AB InBev, the world’s leading brewer, as he discusses the company’s journey in using disruption to provoke creativity by working with and learning from start-ups.
Pedro Earp
Chief Marketing and ZX Officer, Anheuser-Busch InBev
Josh Sternberg
Brand and Tech Editor, Adweek
10:15-10:30am
The Future of Advertising in a DTC, OTT-Driven World
Main Stage: Springs Ballroom
The streaming wars and AVOD have ushered in a rich and relevant opportunity for marketers, the opportunity to reach audiences in a more individual, contextualized and personalized way. In this session, we’ll take a macro look at the seismic shift currently underway that will shape the delivery, measurement, monetization and consumption of content and brand messages for the foreseeable future.
Pooja Midha
President, TrueX
10:30-10:50am
Networking Coffee Break
Delegate Lounge: Sinatra Ballroom
Presented by Hulu.
10:50-11:05am
The Economics of the Connected Customer
Main Stage: Springs Ballroom
Regardless of industry or market, the connected customer brings more knowledge, expectations and power to the market than ever before. The very source of revenue, customers, are dramatically changing the economics of the business – particularly in marketing. Join us to understand how marketing must adapt if it is to successfully and profitably meet the connected customer’s needs and the firm’s revenue expectations.
Jason Galloway
Managing Director, US Marketing Consulting Lead, KPMG
Julio Hernandez
Principal, Global Customer Advisory COE Lead, KPMG
11:10-11:30am
The Purpose Challenge
Main Stage: Springs Ballroom
As one of the world’s leaders in the purposeful brand movement, Jim Stengel will throw down the gauntlet on the largest challenge for leaders seeking to build a purpose-led growth brand. Hint: it is all about activation in daily work and measurement.
Jim Stengel
President and Chief Executive Officer, The Jim Stengel Company
11:35-11:50am
Breaking Through for The Love of Culture
Main Stage: Springs Ballroom
The next generation of consumers are deeply connected to culture, and in order to capture and keep their attention, brands need to tap into culture in ways that breakthrough are authentically. Kelly Campbell, Hulu’s Chief Marketing Officer, will take the stage to share her perspective on creating a breakthrough brand that connects in today's crowded and competitive landscape.
Kelly Campbell
Chief Marketing Officer, Hulu
11:50-12:05pm
Networking Coffee Break
Delegate Lounge: Sinatra Ballroom
Presented by Hulu.
12:05-12:35pm
Future-Proofing Your Brand
Breakout Sessions
AI-Powered Marketing Takes Your Brand to New Heights
Room A - IBM Watson Advertising Stage
Learn how to successfully leverage AI-powered conversational marketing to drive more meaningful experiences with your customers on contextually relevant sites, and gain valuable audience and product insights that can be used to refine your overall marketing strategy.
Robert Redmond
Director Creative and Strategy, IBM Watson Advertising
Alexander Schlaubitz
Vice President, Marketing, Lufthansa
Everything You Know About Addressable is Wrong
Room B - WarnerMedia Stage
Hear from industry experts at WarnerMedia and Xandr about the various myths and misconceptions about addressable advertising and why it really matters for your business.
Dan Aversano
Senior Vice President, Ad Innovation and Programmatic Solutions, Ignite, WarnerMedia Ad Sales
Jill Siegel
Area Vice President, Business Intelligence, Xandr
Experience Is What Shapes Your Brand's Power Today
Room C - QualtricsXM Stage
Brand marketers are often unaware of the many touch points that influence brand strength and relevance. Get best practices that marketers can apply to design experiences that shape short- and long-term brand performance.
Franck Sarrazit Ph.D.
Principal Consultant, Brand Experience, Qualtrics
out-egration (n.) 1. The Act or Process of Taking the Integration Out of the Show
Room D - Disney Advertising Sales Stage
As the traditional 30 or 60-second spot faces increased competition for attention, brands are looking to inject popular IP into their ads – blurring the lines between advertisement and entertainment. But, how do you remain on-message without compromising the integrity of the story? In this presentation, the storytelling experts at Disney will reveal some secrets on how to bring the integration out of the show and into your media.
Danielle Calnon
Vice President, Entertainment Brand Solutions, Disney Advertising Sales
Jeffrey Weinstock
Vice President and Creative Director, Disney Advertising Sales
The Future of Marketing Plan and Spend Management
Room E - KPMG Stage
Join us as we uncover the major challenges faced in managing marketing investments today and the future changes required if high stakes decisions around budgeting, sourcing, validating and measuring are to be successful. We’ll share leading trends across industries and discuss how to begin the journey towards improved capabilities and MROI.
Jason Galloway
Managing Director, US Marketing Consulting Lead, KPMG
Marianne Seiler
Faculty, Northwestern University
The Multiscreen Brand Funnel: Key Insights & Learnings From Over 1,000 Campaigns
Room F - TrueX Stage
Consumers now have access to more content on more platforms than ever and understanding the customer journey requires a fresh look at the brand funnel. With insights from thousands of video advertising campaigns, Truex will surface some surprising conclusions about today’s consumer and how you can engage with them.
Jamie Auslander
Senior Vice President, Research & Analytics, trueX
Building Purpose-Driven Brands
Room G - NPR Stage
Today, people want more than fantastic products or services. They expect the brands they support to stand for something bigger: a mission, aspiration, and set of values. As brands old and new define their core purpose, they must consider how that purpose shines through in their business decisions, in their marketing, and — most importantly — in the experiences of their customers. Join Meg Goldthwaite, CMO of NPR, for a fireside chat on how infusing purpose into everything—from product design to partnership decisions—can lead to more meaningful and authentic connections with audiences and customers.
Meg Goldthwaite
Chief Marketing Officer, National Public Radio
Risk & Reward: Inspiring a Culture of Innovation
Room H - Hulu Stage
Risk is inherent of an innovative culture. But how much risk should a brand be willing to take to break through with consumers? Hulu leaders and content creators will explore the relationship between risk and reward, and share their approach to building a culture of innovation that wins the hearts and minds of this new era of consumers.
Ryan Crosby
Vice President, Brand & Content Marketing, Hulu
Nick Tran
Vice President, Brand and Culture Marketing, Hulu
12:45-1:45pm
Lunch: DTR? Why You Don’t Want a Partner as an Agency to Get Better Creative Work
San Jacinto Ballroom
In an era where many agencies are bemoaning the loss of client “partnerships,” others are delivering consistently powerful work for clients by approaching the relationship differently. Hear how one creatively esteemed agency is driving outstanding results for its clients as Hunter Hindman, CCO of Argonaut, is interviewed by Project Worldwide’s Brian Martin. Special Lunch Session - RSVP to attend. Presented by Project Worldwide.
Hunter Hindman
Chief Creative Officer, Argonaut
Brian Martin
Senior Vice President, Marketing and Communications, Project Worldwide
12:40-1:45pm
Lunch
Springs Terrace
2:00-2:30pm
Future-Proofing Your Brand
Breakout Sessions
AI-Powered Marketing Takes Your Brand to New Heights
Room A - IBM Watson Advertising Stage
Learn how to successfully leverage AI-powered conversational marketing to drive more meaningful experiences with your customers on contextually relevant sites, and gain valuable audience and product insights that can be used to refine your overall marketing strategy.
Robert Redmond
Director Creative and Strategy, IBM Watson Advertising
Alexander Schlaubitz
Vice President, Marketing, Lufthansa
Everything You Know About Addressable is Wrong
Room B - WarnerMedia Stage
Hear from industry experts at WarnerMedia and Xandr about the various myths and misconceptions about addressable advertising and why it really matters for your business.
Dan Aversano
Senior Vice President, Ad Innovation and Programmatic Solutions, Ignite, WarnerMedia Ad Sales
Jill Siegel
Area Vice President, Business Intelligence, Xandr
Experience Is What Shapes Your Brand's Power Today
Room C - QualtricsXM Stage
Brand marketers are often unaware of the many touch points that influence brand strength and relevance. Get best practices that marketers can apply to design experiences that shape short- and long-term brand performance.
Franck Sarrazit Ph.D.
Principal Consultant, Brand Experience, Qualtrics
out-egration (n.) 1. The Act or Process of Taking the Integration Out of the Show
Room D - Disney Advertising Sales Stage
As the traditional 30 or 60-second spot faces increased competition for attention, brands are looking to inject popular IP into their ads – blurring the lines between advertisement and entertainment. But, how do you remain on-message without compromising the integrity of the story? In this presentation, the storytelling experts at Disney will reveal some secrets on how to bring the integration out of the show and into your media.
Danielle Calnon
Vice President, Entertainment Brand Solutions, Disney Advertising Sales
Jeffrey Weinstock
Vice President and Creative Director, Disney Advertising Sales
The Future of Marketing Plan and Spend Management
Room E - KPMG Stage
Join us as we uncover the major challenges faced in managing marketing investments today and the future changes required if high stakes decisions around budgeting, sourcing, validating and measuring are to be successful. We’ll share leading trends across industries and discuss how to begin the journey towards improved capabilities and MROI.
Jason Galloway
Managing Director, US Marketing Consulting Lead, KPMG
Marianne Seiler
Faculty, Northwestern University
The Multiscreen Brand Funnel: Key Insights & Learnings From Over 1,000 Campaigns
Room F - TrueX Stage
Consumers now have access to more content on more platforms than ever and understanding the customer journey requires a fresh look at the brand funnel. With insights from thousands of video advertising campaigns, Truex will surface some surprising conclusions about today’s consumer and how you can engage with them.
Jamie Auslander
Senior Vice President, Research & Analytics, trueX
Building Purpose-Driven Brands
Room G - NPR Stage
Today, people want more than fantastic products or services. They expect the brands they support to stand for something bigger: a mission, aspiration, and set of values. As brands old and new define their core purpose, they must consider how that purpose shines through in their business decisions, in their marketing, and — most importantly — in the experiences of their customers. Join Meg Goldthwaite, CMO of NPR, for a fireside chat on how infusing purpose into everything—from product design to partnership decisions—can lead to more meaningful and authentic connections with audiences and customers.
Meg Goldthwaite
Chief Marketing Officer, National Public Radio
Risk & Reward: Inspiring a Culture of Innovation
Room H - Hulu Stage
Risk is inherent of an innovative culture. But how much risk should a brand be willing to take to break through with consumers? Hulu leaders and content creators will explore the relationship between risk and reward, and share their approach to building a culture of innovation that wins the hearts and minds of this new era of consumers.
Ryan Crosby
Vice President, Brand & Content Marketing, Hulu
Nick Tran
Vice President, Brand and Culture Marketing, Hulu
2:30-2:50pm
Networking Coffee Break
Delegate Lounge: Sinatra Ballroom
Presented by Hulu.
2:50-3:10pm
How Connecting to Culture Can Drive a Successful Launch
Main Stage: Springs Ballroom
Matt Derella
Global Vice President, Customers, Twitter
Amy Elkins
President, Media and Marketing Innovation, STX Entertainment
3:15-3:35pm
The Re-Awakening of Chipotle
Main Stage: Springs Ballroom
In 2018, Chipotle set out with the bold objective to be more visible, more distinctive, and more culturally relevant to consumers. A new marketing team had a new mission: reinvigorate sales, celebrate what is special about Chipotle, be more innovative, and elevate the company into a purpose driven lifestyle brand!
Chris Brandt
Chief Marketing Officer, Chipotle
3:40-4:00pm
Bringing Lufthansa’s Brand Vision to Life Through Empathy, Creativity, and Marketing Intelligence
Main Stage: Springs Ballroom
We believe that marketing is uniquely positioned to identify and address an ever increasing number of customer needs – even their micro needs. By focusing on creating positive value exchanges for people in each and every interaction with the brand, we can – in turn – drive discernible company value.
Alexander Schlaubitz
Vice President, Marketing, Lufthansa
Stephanie Paterik
Executive Editor, Adweek
4:05-4:25pm
Chrissy Teigen on Family, Fame and Keeping It Real
Main Stage: Springs Ballroom
Adweek’s Brand Visionary and reigning Queen of Twitter is an omnipresent force of nature. Whether it’s her hilarious overshares or snappy comebacks the supermodel, TV personality and bestselling cookbook author is beloved by fans for her quick wit, unabashed honesty and relatability. Join Lisa Granatstein, Adweek’s editor, svp, programming, for an intimate conversation with Chrissy Teigen on family, fame and building her brand.
Chrissy Teigen
Cookbook Author, Television Personality, Model
Lisa Granatstein
Editor, Senior Vice President, Programming, Adweek
4:30-5:45pm
Networking Lawn Activities
Tennis Complex
Join Adweek and our presenting partners for badminton, bocce ball, corn hole, croquet and horseshoes.
4:30-5:45pm
Brandweek Golf Invitational Hole-in-One Reception
The Point
7:00-10:00pm
Brandweek White Party
JW Marriott Grove and Pavilion
Make sure to wear all white!
6:00-8:00am
Morning Wellness Activities
Springs Pool
Rethink your health, join Adweek and the Health Enhancement Co. (HEC) by taking a beat, calming the brain chatter and focus on your wellbeing. Stop by the Springs Pool and pop into the Destress Lounge where you can experience a multitude of wellbeing options. Acupuncture, Movement, Meditation, Aromatherapy, Yogatation, Hydration, and Sound Bath at The Point.
7:30-9:15am
Breakfast
Springs Terrace
9:20-9:25am
Opening Remarks
Main Stage: Springs Ballroom
Danny Wright
Chief Brand Officer, Adweek
9:30-9:50am
One to One Marketing: Living in an Experience Economy
Main Stage: Springs Ballroom
In an experience economy, one to one marketing is the fastest way to create emotional connections with customers. Citi seeks to be a life partner to its customers, holding 12,000 events a year. Hear from Global Consumer Chief Marketing Officer Jennifer Breithaupt on how Citi is embracing the role of experiences in building brand loyalty.
Jennifer Breithaupt
Global Consumer Chief Marketing Officer, Citi
Doug Zanger
Senior Editor, Adweek
9:55-10:15am
The Feelings Business
Main Stage: Springs Ballroom
It’s all about being remembered! But how do we continue to stay in the minds of consumers as markets and industries perpetually change? By going back to basics, thinking of consumers as people first and metrics second, and sparking joy! HEINEKEN USA is on a mission to do that, embracing marketing in the age of analytics while striving to create joy. It is the intersection of the tangible and measurable aspects of marketing combined with the search for joy that fuels the agenda at HEINEKEN USA. Remembering we’re in the business of feelings…
Jonnie Cahill
Chief Marketing Officer, Heineken USA
10:15-10:40am
Networking Coffee Break
Delegate Lounge: Sinatra Ballroom
10:40-11:00am
Career Progression: From Chief Marketing Officer to Chief Executive
Main Stage: Springs Ballroom
Emily Culp
Chief Executive Officer, Cover FX
Jeff Litvack
Chief Executive Officer, Adweek
11:05-11:25am
Building a Human Brand in the Era of Social Media
Main Stage: Springs Ballroom
Since launching in North America more than 20 years ago, Sephora has been committed to letting consumers freely explore and discover beauty. Under the marketing leadership of Deborah Yeh, the retailer has pledged a continued commitment to diversity, inclusivity and empowerment. But upon the launch of Sephora’s recent “We Belong to Something Beautiful” campaign – the retailer’s public articulation of these values – this very commitment was called into question. Yeh joins Adweek to talk what it means to be a living, breathing brand and how Sephora is leaning into its humanity in its marketing and actions as a company.
Deborah Yeh
Chief Marketing Officer, Sephora
11:30-11:50am
The Female Quotient and Playboy
Main Stage: Springs Ballroom
Rachel Webber
Chief Marketing Officer and President, Corporate Strategy, Playboy
Shelley Zalis
Chief Executive Officer, The Female Quotient
12:00-1:15pm
Lunch
Springs Terrace
1:30-2:40pm
Breakout Sessions
At this stage of the programming, attendees will have the opportunity to join one of our intimate breakout rooms. During this time, topics will focus on 8 specific verticals within the advertising and marketing industry.
Transportation Vertical Breakout
Room A - IBM Watson Stage
Curbing car emissions and a move toward automation has automotive and transporation marketers venturing down roads not yet taken. Hear from both established brands and challengers on alternative transportation, ride sharing apps and electric cars.
How to Ignite Your Brand with Powerful Storytelling
Companies are investing heavily in content development, but how do they know if it’s really having an impact, reaching the right audiences and elevating the brand. Learn how Hyundai uses custom content to tell purposeful stories that are successfully creating passionate fans of the brand.
Monique Kumpis
Senior Group Manager, Brand Marketing and Advertising, Hyundai
Bird
Rebecca Hahn
Chief Communications Officer, Bird
Ko Im
Departments Editor, Adweek and Award-winning Storyteller
Experience Architects: Turning Moments into Momentum
Hear from Shawna Burtscher, Director of Experiential Marketing, on how Audi of America is creating more experience-based opportunities for consumers to interact with the brand. From choosing the right partners to culturally relevant events, experience can be used as a tool to tell brand stories and connect with consumers across multiple touch points in new and authentic ways.
Shawna Burtscher
Director, Experiential Marketing, Audi of America
Kelsey Sutton
Streaming Editor, Adweek
Entertainment Vertical Breakout
Room B - WarnerMedia Stage
Perfecting the consumer experience is the holy grail of brands. In order to compete in today’s competitive landscape, marketers first must understand how to effectively engage, entertain and maintain their customers. Leading marketers from the LA Rams, Activision Blizzard Esports League and American Express Company will be at Brandweek to discuss how to win in the experience economy.
Breaking Through – Building A Meaningful Brand in the Modern Age
How does a football team come into a crowded landscape and break through to set a new standard for sports and entertainment? Learn how the Los Angeles Rams are working towards building a global brand through modern marketing fundamentals and crafting a relevant narrative through noteworthy and meaningful experiences that bridge the physical and virtual worlds.
Ronalee Zarate-Bayani
Chief Marketing Officer, Los Angeles Rams
Engaging the Next Generation Audience through Esports Experiences Across Digital, Linear and Live Events
Activision Blizzard Esports CMO Daniel Cherry III shares insights from the cutting-edge world of esports. In 2020, Activision Blizzard Esports will host scores of live esports events in cities around the globe. Gain audience insights and learn how digitally native fans are embracing esports as a new pastime. Discover how the audience is growing in surprising ways compared with traditional sports and the opportunities brands have to engage this passionate audience.
Daniel Cherry
Chief Marketing Officer, Activision Blizzard Esports Leagues
Diana Pearl
Senior Writer, Adweek
Creating the Next Generation of Experiences on a Global Stage
All great partnerships and experiences for American Express begin and end with their customer. Consumers today are more global than ever, willing to travel the world for the next best experience. During this session, Deb Curtis, Vice President of Global Brand Experiences & Partnerships, American Express, will discuss the value of consistently backing customers at premier global events, while providing a unique experience that seamlessly connects both physical and digital spaces – ensuring everything is done in service of how they live their lives and their passions.
Deborah Curtis
Vice President, Head of Global Brand Experiences and Partnerships, American Express Company
Diana Pearl
Senior Writer, Adweek
Retail Vertical Breakout
Room C - QualtricsXM Stage
Retail space is undergoing radical change. Consumers’ preferences, attitudes and behaviors have all shifted – and marketers are doing their best to keep up, if not to anticipate what’s around the corner. Vans and Kroger join Brandweek editors to share insights on engaging shoppers, perfecting the customer journey and positioning their brands for the future.
How an ‘Off the Wall’ Brand Ethos Engages and Inspires Global Creative Expression
Vans doesn’t just talk about creative expression, they actively enable it through products, platforms and campaigns that pivot on being globally consistent with local relevancy. As the global brand tracks towards $5 billion in revenue by 2023, learn how Vans stays true on its brand promise: to enable creative expression and encourage an “Off the Wall” attitude by creating meaningful grassroots interactions and experiential marketing efforts to build lifetime brand loyalty with newcomers, fandoms and loyalists alike.
Nick Street
Vice President, Global Integrated Marketing, Vans
Doug Zanger
Senior Editor, Adweek
b8ta
Phil Raub
Co-founder and President, b8ta
Chris Ariens
Director of Visuals, Adweek
Creativity and Commerce: Strategies for Reenergizing a Legacy Retail Brand
Although the average person makes 221 food-related decisions a day, many consumers cannot identify meaningful differences between leading food retailers. Mandy Rassi, vice president of marketing for Kroger, joins Adweek’s Senior Editor Doug Zanger to discuss how Kroger refreshed its brand identity to cut through the ‘sea of sameness’ and solidify its position as the authority on fresh and quality food.
Mandy Rassi
Vice President, Marketing, The Kroger Company
Doug Zanger
Senior Editor, Adweek
CPG Vertical Breakout
Room D - Disney Advertising Sales Stage
Hangry shoppers have a bounty of snacks to choose from these days. So, how do brands, both established and new, stand out in a crowded space? Join Frito-Lay, Tony’s Chocolonely and Mondelez International at Brandweek to learn best practices from leading marketers on disrupting the CPG category through storytelling, brand values and packaging.
Changing the Chocolate Industry
This is a story about cocoa, a Dutch journalist, and how a small chocolate brand is changing the global chocolate industry from within by going against the grain. Our vision is 100% slave-free chocolate. Not just our chocolate, but all chocolate worldwide.
Michelle Wald
Sprinkles (aka US Country Manager), Tony's Chocolonely
The Making of a Gen Z Brand Fan
Iconic brands like Doritos, Cheetos and Tostitos have been favorites for generations, and each has a sacred brand DNA. Staying consistent to that DNA is what gives brands their duration. Meanwhile, all marketers are looking at ways to reach Gen Z – a generation that is unlike any that’s come before, and evaluating how to shift strategies to connect with this uber-connected generation. Rachel explains how she has deepened her brands’ relationship with Gen Z as they grow into adulthood by creating a platform that champions their voices and fuels their self-expression.
Rachel Ferdinando
Senior Vice President and Chief Marketing Officer, Frito-Lay North America
Robert Klara
Senior Editor, Adweek
Harnessing your Brand Purpose to Drive Authentic Communications
Hear how 100+ old snacking brands are remaining relevant and engaging by identifying and living their brand purpose.
Patty Gonzalez
Senior Director and Marketing Lead, US Savory portfolio, Mondelēz International
Robert Klara
Senior Editor, Adweek
Wellness Vertical Breakout
Room E - KPMG Stage
Wellbeing is no longer just a fad, it’s a lifestyle. Consumers now prioritize sound mind and body and spirit – and brands have taken notice. Whether it’s tapping into your gene pool or exploring the benefits of cannabis. Learn from leading marketers in the space, 23andMe and Red, White & Bloom, on engaging consumers in new, unchartered wellness spaces.
Purpose-Driven Cannabis: Wellness is the Ultimate Brand High
Hear from cannabis visionary Brad Rogers of Red White & Bloom on how he is leveraging his experience within an untapped industry to enable consumers to achieve better health through CBD. With more and more brands from beauty to alcohol beginning to recognize its potential, Rogers sees an America on the cusp of a new revolution in wellness management – and new-to-the-world brand partnerships.
Brad Rogers
Chief Executive Officer, Red, White & Bloom
Terry Stanley
Senior Editor, Adweek
Better Living Through DNA
Why should you care about your genetics and how can knowing your family history help you make better decisions about your wellbeing? 23andMe’s Tracy Keim has tackled these marketing challenges with unconventional tactics for the genetic testing category, namely, embedding her brand into pop culture. Find out how the DTC company, with 10 million-plus customers, is using the mall, the multiplex, film festivals and podcasts to foster a healthier population.
Tracy Keim
Vice President, Consumer Marketing and Brand, 23andMe
Terry Stanley
Senior Editor, Adweek
Corporate Resiliency | The Spartan Way
Joe De Sena
Founder and Chief Executive Officer, Spartan
Lifestyle Vertical Breakout
Room F - TrueX Stage
Staying active and the pursuit of happiness via travel, dating, exercise and sports are priorities for today’s consumers. Experiential campaigns, stand-out campaigns and targeting are exciting ways to express a brand’s voice and values but staying on message can be tricky. Hear from Jetblue, Tinder and Gatorade on how to play the game – and win.
Activating at 35,000 feet: In Conversation with Elizabeth Windram
Hear from JetBlue’s head of marketing, Elizabeth WIndram, on how to activate your challenger brand, while keeping the work both fun and strategically driven.
Elizabeth Windram
Vice President, Marketing, JetBlue
David Saabye
Senior Vice President, Customer Experience, Adweek
The Rise of Gen Z & the New Definition of IRL
Hear from Tinder CMO Jenny Campell on where Tinder fits into the social culture of today and why keeping your audience engaged is the key to staying relevant. With more than half of Tinder users between the ages of 18-25, learn how the company has focused its brand engagement efforts to reach the Gen Z audience and adapt to the changing culture of how young people meet.
Jenny Campbell
Chief Marketing Officer, Tinder
Danny Wright
Chief Brand Officer, Adweek
Beyond Fuel with Gatorade
Today more than ever we’re seeing innovation and fast-paced developments in emerging media and technologies. Each of these transformations offer novel ways for brands to connect with and interact with audiences old and new. But what good are those tools if you don’t really know your target? How can brands gain a deeper understanding of who their customers are and what they want?
Doug Healy
Senior Director of Consumer Insights, Gatorade
Danny Wright
Chief Brand Officer, Adweek
Communication Vertical Breakout
Room G - NPR Stage
With the imminent arrival of 5G technology, more data at higher speeds will revolutionize communication and marketing. This also means greater issues with consumer trust and privacy. Learn about Verizon’s Visible and other communication platforms ongoing efforts to harness this brave new world.
How New Brands Are Reshaping Legacy Driven Industries
As the first fully digital phone service provider in the United States, Visible has redefined the outdated consumer journey in telecommunications. Minjae Ormes, Visible’s chief marketing officer, joins Brandweek to discuss how to attract and succeed with the modern consumer.
Minjae Ormes
Chief Marketing Officer, Chief Digital Officer, Visible
Kelsey Sutton
Streaming Editor, Adweek
Unlocking Better Communication, Inside and Outside of your Organization
Hear from Slack’s director of global brand marketing on how she facilitates communication both internally and externally to deliver results and drive brand campaigns forwards.
Jamie Ehrhart
Director of Global Brand Marketing, Slack
Stephanie Paterik
Executive Editor, Adweek
How to Become a Thought Leader on LinkedIn
Digital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media making it essential to develop an effective approach. In this session, you'll learn how to use LinkedIn to promote your ideas and perspectives to establish you as a thought leader amongst your professional network.
Ty Heath
Global Lead, The B2B Institute, LinkedIn
Restaurants Vertical Breakout
Room H - Hulu Stage
Dining is no longer just about inhaling a burger, it’s become an experience – and a convenient, pleasurable one at that as marketers tap technology and their smarts to enhance the customer experience. Join &pizza and UberEats to learn how they turned the tables on the established restaurant industry.
Democratizing Business
Hear from the co-founder of &pizza, Michael Lastoria, on how he built a business that does well by doing good, letting employees take the reins and putting purpose before profits.
Michael Lastoria
Chief Executive Officer, &pizza
Ann-Marie Alcantara
Retail Reporter, Adweek
Let's Eats
A conversation with Nikki Neuburger, Global Head of Marketing at Uber Eats, about the future of food marketing, engaging customers globally, and delivering food moments that enrich lives and help communities prosper.
Nikki Neuburger
Global Head of Marketing, Uber Eats
Josh Sternberg
Brand and Tech Editor, Adweek
The Taco Bell Hotel and Resort: Reimagining The Fan Experience
Uncovering fan-driven insights unlocks new and sometimes unexpected ways for a brand to engage with audiences. A look at Taco Bell’s limited time hotel and resort experience and the approach to fuel brand fandom in today’s marketplace.
Jennifer Arnoldt
Senior Director of Retail Engagement and Experience, Taco Bell
Josh Sternberg
Brand and Tech Editor, Adweek
2:40-3:00pm
Networking Coffee Break
Delegate Lounge: Sinatra Ballroom
3:00-3:20pm
Driving the Future of Fan Engagement
Main Stage: Springs Ballroom
NASCAR, the iconic motorsport with a 70-year history, is experiencing a transformation. While the drama and intensity of high-stakes racing at 200 miles per hour still defines the sport, today’s fans are consuming NASCAR in a myriad of new ways. From data-driven marketing and content strategies to immersive digital experiences and esports, EVP and CMO Jill Gregory will share how NASCAR is innovating to bring fans even closer to the racing action and its drivers behind the wheel.
Jill Gregory
Executive Vice President, Chief Marketing Officer, NASCAR
Lisa Granatstein
Editor, Senior Vice President, Programming, Adweek
3:25-3:45pm
Leading in the Digital Economy
Main Stage: Springs Ballroom
The world is changing faster than ever, and the smartest response for those in charge is to empower small teams, lead by influence, drive common purpose, and consistently communicate learnings across the organization. Former Navy SEAL and CEO of CrossLead, David Silverman, provides the provocative and dynamic case for organizations to operate with speed and agility. Drawing on his collective leadership experiences, Silverman will help to bridge the gaps on how to lead and succeed in today’s complex environment.
David Silverman
Founder and Chief Executive Officer, CrossLead
3:50-4:10pm
Finding Your North Star
Main Stage: Springs Ballroom
Brand purpose and company culture are on the lips of every marketer today. But as a leader of those brands and members of those cultures, it’s imperative that your personal North Star aligns with your professional North Star. Airbnb is famous for connecting people to their passions in unusual and exciting ways. The drivers of these programs are the people who consider themselves “AirFam,” who walk through the doors every day to come up with new ways to delight and surprise their hosts and guests. This would never be possible without a connection at the core of what they believe in and what their brand represents. Hear from Musa Tariq, Global Head of Marketing of Airbnb Experiences, on how he found his North Star between Ford and Airbnb and five key learnings from his Brandweek experience.
Musa Tariq
Head of Marketing, Airbnb Experiences
Nadine Dietz
Chief Community Officer and Host of CMO Moves, Adweek
4:15-4:35pm
Swizz Beatz in Conversation
Main Stage: Springs Ballroom
Kasseem “Swizz Beatz” Dean
Grammy Award-Winning Music Producer, Harvard Graduate and Global Entrepreneur
Danny Wright
Chief Brand Officer, Adweek
7:00-10:00pm
Brandweek Constellation Ball
Main Stage: Springs Ballroom
Join the celebration as we announce, and celebrate, the winning teams behind some of the most impressive brand marketing efforts of the year.
Partners
