Watch Adweek at Home on-demand:

Day 1: Brand Purpose

Day 2: The Future of TV

Day 4: Elevate Creativity and Experiential

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Monday, June 15 - Thursday, June 18, 2020

 

Join us for Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicks off June 15. Topics include how to tackle storytelling and brand marketing in these uncertain times, celebrate the year’s most remarkable work and a look ahead at what's next.

 

Monday, June 15

Hear from marketers who share insights on navigating and promoting brand purpose. 

 

Tuesday, June 16

We invite you to join Elevate: The Future of TV - a half day program addressing the accelerated pace of change in linear and digital TV. We’ll chat with NBCU late-night host Seth Meyers, GroupM’s Matt Sweeney and others on everything from creative and production to TV buying, as well as what to expect post-pandemic.

 

Wednesday, June 17

12:00pm - The advertising industry is at a moment of truth, and while most executives say they support creating a more inclusive industry, they often seem paralyzed about how specifically to drive change internally. Now, thanks to "A Call for Change," an open letter signed by more than 600 Black advertising professionals, a clear path forward has emerged. In this candid panel—featuring one of the letter's authors, two of its signatories and a CEO working to adopt all its guidelines—Adweek will encourage the most vital conversation of the moment: "What do we do now, and what happens next?"

 

3:00pm -  A special edition of Adweek Presents: The Way Forward with C-Suite leaders from Zola and more. We’ll reflect on how to properly engage consumers and address lifestyle changes along with authentic and impactful storytelling. 

 

Thursday, June 18

We invite you join our Elevate: Creativity and Experiential event to learn vital lessons from some of today's most celebrated and successful creative minds. Leaders from HBO, TikTok, Wieden+Kennedy and more join us to share strategies on how to create breakthrough ideas and experiences that stay true to a brand’s principles.

Speakers

Agenda

12:00-12:05pm
Adweek Opening Remarks
Danny Wright
Chief Brand Officer, Adweek
12:05-12:30pm
Slowing Down was the Accelerator we Needed

We don’t have to look much further than the brands that have been marketing during the Covid-19 crisis to realize that consumers need and crave more authenticity and connection from the companies that seek their loyalty. Businesses that are succeeding are going back to basics, honing in on brand purpose and reaching their customers in new and trusted ways. Join Randi Stipes, CMO of Watson Advertising & Weather; Developer Marketing, for a look at brands that are pivoting successfully during this time and how AI technologies can help your brand navigate the new normal.

Randi Stipes
Chief Marketing Officer, IBM Watson Advertising & Weather; Developer Marketing, IBM Watson Advertising
12:35-1:00pm
Walking the Talk - Driving Purpose With Impact

The global COVID-19 pandemic is a pivotal time that’s putting company and brand purpose to the test, separating those that only say a lot from those that are making genuine impact. It’s never been more important for companies to embed purpose authentically, and channel business into a force for good, not just for growth. But what does an organization look like that has truly embedded purpose into everything that it does, and how can it be held accountable? 

Adweek sits down with Jane Wakely, Lead CMO of Mars, Incorporated, about the responsibility of brands to help shape a more inclusive, responsible and sustainable culture, and the role they can play in addressing some of the world’s biggest societal and environmental challenges, from climate change to the current pandemic.

Jane Wakely
Lead Chief Marketing Officer at Mars, Incorporated
Lisa Granatstein
Senior Vice President, Programming, Editor, Adweek
1:00-1:05pm
Adweek Closing Remarks
Danny Wright
Chief Brand Officer, Adweek

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