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About

November 15, 2018

Los Angeles, CA

Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, advertising, media and technology sectors, featuring conversations with some of the industry’s most influential voices.

The fourth installment of the 2018 Elevate series, Elevate: Influencers, will focus on how influencers are becoming an increasingly important tool for brands to leverage in effectively engaging audiences and increasing brand loyalty, and what brands can learn from them.

Powered by millennials and Gen Zers, influencer marketing momentum sees no signs of slowing. By delivering authentic and meaningful content, what young audiences value, these social celebrities, lifestyle gurus and product reviewers have become well entrenched in brand strategies and budgets.

Topics to Include:
  • I'm With the Brand: How Marketers Leverage Influencers and Make Bank
  • Gen Z on Gen Z: The Kids School Brand Marketers on Authenticity and What's B.S.
Attendee Benefits:
  • Networking and knowledge-sharing opportunities with the industry’s leading minds
  • Insights and predictions for the future of Influencer Marketing
  • Actionable takeaways you can apply to your business strategies today
Join the conversation that will elevate the industry

Speakers

Connor Blakley
Chief Marketing Officer, Founder
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The Campus Agency, YouthLogic
Ricky Ray Butler
Chief Executive Officer
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BEN
Luke Droulez
Chief Marketing Officer
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Parachute
Hannah Forbes
Strategy Director, Influence
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R/GA
Zach King
Online Filmmaker Personality
Leah Logan
Vice President of Media Products and Community Growth
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Collective Bias
Alexandra Kirsch
Manager of Social Media
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Henkel
Drake Rehfeld
Chief Executive Officer
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Demeanor.co
Brian Toombs
Vice President, Digital
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Funny Or Die
Tiffany Zhong
Founder and Chief Executive Officer
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Zebra Intelligence
Save Your Seat
More Speakers to be Announced Soon!

Schedule

8:00 - 9:00 am
Breakfast and Registration
9:00 - 9:05 am
Opening Remarks
9:05 - 9:25 am
Keynote
Zach King
9:30 - 9:50 am
Partner Presentation
9:50 - 10:00 am
Coffee Break
Sponsored by OpenInfluence
10:00 - 10:30 am
I’m With the Brand: How Marketers Leverage Influencers and Make Bank
Ricky Ray Butler
BEN
Luke Droulez
Parachute
Hannah Forbes
R/GA
Brian Toombs
Funny Or Die
10:35 - 10:55 am
Combating Fraud in Influencer Marketing: It's Complicated
Leah Logan
Collective Bias
Alexandra Kirsch
Henkel
11:00 - 11:30 am
Gen Z on Gen Z: The Kids School Brand Marketers on Authenticity and What’s B.S.
Connor Blakley
The Campus Agency, YouthLogic
Drake Rehfeld
Demeanor.co
Tiffany Zhong
Zebra Intelligence
11:35 - 11:55 am
Partner Presenation
11:55 - 1:00 pm
Lunch

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Presented by

Venue

The Boston Consulting Group

515 S Flower St #5100

Los Angeles, CA 90071

Contact

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