Thursday, June 18, 2020

How can creative marketers predict and adapt to the challenges ahead? What are the secrets to balancing risk with responsibility to create breakthrough ideas and experiences that stay true to a brand's principles? Join Adweek's Elevate: Creativity and Experiential event to learn vital lessons from some of today's most celebrated and successful creative minds.

 

Topics include:

Hear and learn from some of the industry’s most daring creatives and brand marketers, and join us as we celebrate the winners of the Adweek Experiential Awards and Adweek's Creative 100 honorees.

2020 Info Coming Soon

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Speakers

Agenda

1:00-1:05pm
Adweek Welcoming Remarks
1:05-1:25pm
Colleen DeCourcy in Conversation
Colleen DeCourcy
Chief Creative Officer and Co-President, Wieden+Kennedy 
David Griner
Creative and Innovation Editor, Adweek
1:30-1:50pm
Partner Session
1:55-2:15pm
How to Effectively Pivot Experiential Marketing Campaigns to Consumers at Home
Jackie Gagne
Vice President, Multicultural Marketing, HBO
Ian Zelaya
Experiential Marketing Reporter, Adweek
2:20-2:40pm
Partner Session
2:40-2:45pm
Creative 100 Awards
2:45-3:00pm
Wellness Break
3:00-3:05pm
Experiential Awards
3:05-3:25pm
Creativity within Constraints

Experiential as we knew it will never be the same again. Live (and life) as we knew it will not magically turn back on. But creativity is thriving within constraints. Hear as Shelley Elkins, Jack Morton’s CCO, talk about some of the many ways that creativity is not just surviving but thriving and how all of it is changing experiential marketing for the better.

Shelley Elkins
Chief Creative Officer, Jack Morton
3:30-3:50pm
Partner Session
3:55-4:15pm
TikTok with Partners
4:15-4:20pm
Adweek Closing Remarks

PAST ATTENDEES

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Take A Look Back at Elevate Creativity 2019

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