May 18, 2020 | 1:00-3:30pm

Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, advertising, media and technology sectors. Hastened by the health crisis, a commercial revolution already underway is now moving at warp speed. Brick and mortar stores are under seige, ecommerce is undergoing rapid transformation and consumer preferences and demands have shifted, as has the value of their spending dollar. The players within this space are being forced to reset and restrategize. At Elevate: Commerce, Adweek editors will speak to these players on the new trends emerging in commerce and how to future-proof your brand.

 

Speakers

Agenda

1:00-1:05pm
Adweek Opening Remarks
Danny Wright
Chief Brand Officer, Adweek
1:05-1:25pm
How to Effectively Build A Multi-Channel Service Experience

Unlike digitally native DTC brands, established brand marketers have had to embed direct channel platforms into entrenched, pre-existing business models. Hear from leading marketers on how to bridge the channel divide by embracing new platforms, user-interfaces and customer-experience strategies.

Scott Nelson
Vice President, Marketing, Panera Bread
Alyssa Raine
Group Vice President, Brand Marketing and Creative, Walgreens
Chris Ariens
Managing Editor, Adweek
1:30-1:45pm
Nice Brands Finish First: Why Targeting Hero Segments is Smart Business

Want to learn how to create promotions with purpose that help drive revenue and build brand equity? Join this session to learn best practices on targeting specific groups at specific touch points, including Covid-19's frontline workers.

Sai Koppala
Chief Marketing Officer, SheerID
1:50-2:10pm
The ABC’s of DTC

Join Adweek as we sit down with the hottest names in DTC. Together we’ll discuss what it takes to optimize products, site design and social channels to turn your start-up into a profitable and recognizable brand.

Helena Hambrecht
Co-Founder and Co-Chief Executive Officer, Haus
Claire Olshan
Founder and Chief Executive Officer, DADA Daily
Sierra Tishgart
Co-Founder, Great Jones
Ian Wishingrad
Co-Founder, Three Wishes Cereal, and Host, Adweek’s “I’m with the brand”
2:15-2:30pm
Why Text Messaging is The Future of Brand Communications

Brands are turning to personalized text messaging to engage their mobile audiences more directly and personally with two-way communication. Hear why text messaging has quickly become one of the top performing digital marketing channels for innovative commerce companies, plus get tips for how you can use this technology in an on-brand, authentic, and revenue-driving way.

Brian Long
Chief Executive Officer and Co-Founder, Attentive
Danny Wright
Chief Brand Officer, Adweek
2:35-2:55pm
Really, Really Understanding Your Customer

Learn how to create a 360-degree view of your customer, with a deep dive into merchandizing and micro-behavioral trends.

Julie Channing
Vice President, Marketing, Allbirds
Hilary Coles
Co-Founder and Vice President of Merchandising, Hims & Hers
Benjamin Witte
Founder and Chief Executive Officer, Recess
Diana Pearl
Deputy Brands Editor, Adweek
3:00-3:15pm
5 Immediate Tactics to Crush Holiday 2020

As a result of the COVID-19 pandemic, there will be exponentially more pressure on Q4 performance. It will be crucial for retailers to plan, test and get an optimized digital customer experience in place. CRUSH holiday 2020 using these 5 actionable email and CRM tactics.

Monica Deretich
CX Marketing Consultant & eCommerce Leader / Retail Advisor, Sailthru
Jason Grunberg
Senior Vice President, Marketing, Sailthru
3:15pm
Adweek Closing Remarks
Danny Wright
Chief Brand Officer, Adweek

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